The RB Fight for Access Fund

We have mobilised £32 million as part of our RB Fight for Access Fund to address our collective fight against the spread of Covid-19. Our immediate focus is to address the stress faced by our consumers and communities where we operate, to break the chain of infection.

“Our brands have a critical role to play in promoting hygiene and health in the fight against the current Covid-19 pandemic. I have been witness to heroic efforts across the company to live our Purpose and our Fight. I am in awe of the ‘can do’ attitude across the RB organization and the relentless pursuit by my colleagues to make the world cleaner and healthier.”

Laxman Narasimhan, RB’s Global CEO

Some of our actions to date

£40 million

The amount mobilised to address our collective fight against the spread of Covid-19

2 million USD

donated by Lysol to CDC in the US to support hygiene education in schools

£1 million

pledge to IRC to for the world’s most vulnerable communities

10 million

bars of Dettol soap in India to vulnerable communities

Fight for Access in action

As a company which exists to protect, heal and nurture, it was important that we used our Dettol brand to provide as much help and support as possible for the NHS workers selflessly working to keep the UK safe and healthy in the face of Covid-19.  

We are proud to be donating Dettol product care packages to 150,000 NHS workers all over the country, starting with those working in certain NHS hospitals in Nottingham, Hull and Chesterfield; where our product was invented, is developed and is distributed from. In addition to the product donation, we have also donated media space to Her Majesty’s government to support its vital public health announcements driving crucial behavioural change and improved germ-prevention awareness, which will also be supported with a dedicated Dettol social media campaign supporting these messages.

Speaking of the initiative, Susan Egstrand, Regional General Manager Northern Europe; UK & Ireland at Reckitt Benckiser, said; “We are proud to be providing NHS heroes with extra support at this time and hope our care packages help protect key workers and their loved ones. Dettol was first invented in the UK for midwives over 86 years ago, so we have always played a role in protecting the protectors. After receiving requests for our product from NHS workers who wanted to better protect themselves and their loved ones from germs at home, we felt compelled to act and hope our donation goes a small way to helping them feel safe, appreciated and protected at this time. We want to extend our warmest and heartfelt thanks to all those who are working exceptionally long hours under extremely challenging circumstances to protect the nation. I know everyone at Reckitt Benckiser feels so privileged to work for a company that is playing its part, however small, in this fight.” 

 

Press release

In mid-February, hundreds of families with PKU children in Hubei province and across the country called out to Seven Pansy Rare Diseases Alliance, a mutual aid platform for rare disease patients for help. PKU formula was almost exhausted in 100+ families as a result of the great disturbance of PKU product supply and the tightened lockdown during the COIVD-19 outbreak. When PKU formula is used up, consuming normal formula or food will expose these children to high risks of intellectual impairment and developmental delays.

Understanding the urgency and severity of the issue, RB and MJN responded with keen intention to donate PKU products as needed at the fastest speed to save children with PKU in China. In the following two weeks, a transnational team in U.S. and China was voluntarily established, worked tirelessly to map out the strategy, communicate with government and NGOs, and prepare product and importation related documents. The team successfully obtained special import permit from Chinese authorities, and shipped 1008 cans Phenyl-Free 2 from Chicago to China. With our support, 168 children are resuming their normal life to grow during this difficult time.

Press release

In the wake of the Coronavirus pandemic, UNAIDS and RB are joining forces to help protect people living with HIV across Africa.

In the wake of the Coronavirus pandemic, UNAIDS and RB are joining forces to help protect people living with HIV across Africa.
Working through the UNAIDS network, the partnership hopes to reach approximately 220,000 individuals across Africa with a Hygiene pack that contains a three-month supply of Dettol soap and JIK bleach and will be distributed in 22 ESA and neighboring countries through UNAIDS Country Offices and networks of people living with HIV. The market value of these products is around R 42 million.

RB is pledging £1 million to the International Rescue Committee’s (IRC) response to the COVID-19 pandemic, providing lifesaving programmes for the world’s most vulnerable communities.

Our funding will support:

  • The IRC’s front-line COVID-19 response in refugee and vulnerable communities in Lebanon, Jordan and Syria; and
  • The IRC’s Crisis Response Fund, a dedicated fund which supports emergency COVID-19 interventions across 40 countries. 

During this unprecedented era, medical care, WASH and hygiene interventions, shelter and continuation of services for vulnerable communities are more critical than ever before. This funding will enable the IRC to reach approximately 13,000 people with vital health services in Jordan and Syria and economic recovery and child education and protection programmes in Lebanon; it will also support the IRC to rapidly detect, respond to and prevent further transmission of the disease in other countries where it operates.

Bart Meermans, SVP Health Africa/ Middle East / Turkey, commented “Access to high-quality hygiene should be available to all, particularly at this critical time. Supporting the IRC’s lifesaving work on the frontline of the most pressing humanitarian disasters and healthcare emergencies is a clear demonstration of our purpose and fight in action.”

The partnership:

  • Building on RB Australia’s footprint on disinfection, our ambition was to make a meaningful impact and help our community. It’s building on the simple insight that the protection of elderly - that could be our mum or dad - often too invisible in our society, is the most vulnerable and it is our simple way of living out the new RB purpose and our beliefs to reach out and look after them especially during COVID times.
  • As well as a significant product donation, a bespoke Glen 20 TV communication was also highlight the fantastic work this charity is doing every day on the ground to help the community, and do a call out for donations.

The partnership does not stop there. RB Australia has a plan to continue to support Meals on Wheels Australia and provide vital support for the elderly in the community. Employees are also keen to get involved and volunteer – as soon as it is safe to do so.

Watch the video