Our social impact programme aims to improve the health and lives of the vulnerable, with a focus on children and youth. Our strategy allows us to leverage our strengths and resources to deliver tangible, measurable good in communities around the world.
We have four areas of focus that each have a direct connection to our business and where we have identified the greatest unmet needs.
As a purpose-led company, investing in social impact is core to our business and a fundamental part of our purpose.
You can read more about our approach to social investment in our 2017 Social investment report.
36.7 million people worldwide are living with HIV and every year 1 million people die from HIV-related causes. Sexual health issues and rights affect individuals and communities across the globe. We at RB, with our brand Durex, are helping provide a solution to these issues.
Durex has long been a leading brand in driving awareness around sexual health, with its mission to support people to embrace their own sexual rights while living a life free of STIs, discrimination and unwanted pregnancy.
Durex joined forces with (RED) to fight AIDS in South Africa, where it is estimated that around 7.2 million people are currently living with HIV or AIDS. Together with the Global Fund, it pledged raise awareness and money that will empower young women and girls to live a happy, healthy life.
Durex created the special edition (DUREXTM)RED condom making it the first global (RED) product that directly helps to protect against HIV, and other STIs, making this partnership particularly powerful. Funds raised from the sales of this special-edition condom will go towards helping fight HIV and AIDS, so for the first time, as the campaign suggests, people can #HaveSexandSaveLives
Pop singer Zara Larsson fronted our global campaign, encouraging people around the world to ‘give a f**k’ and #HaveSexandSaveLives to fight HIV and AIDS.
With the acquisition of Mead Johnson Nutrition, we are now one of the key players in the Breast-Milk Substitutes industry. We commit to providing the highest quality infant and nutritional products, and to market these responsibly and ethically, and are proud to be able to help and support mothers and infants.
Through our social impact strategy and partnerships, we are committed to reducing malnutrition and stunting in the first 1,000 days of life.
As the global leader of health and hygiene, our brands are at the forefront of delivering solutions to some of the world’s deadliest preventable diseases. We have focused on three specific areas where we see both the greatest need and where we consider we can have the most significant impact.