Our social impact programme aims to improve the health and lives of the vulnerable, with a focus on children and youth. Our strategy allows us to leverage our strengths and resources to deliver tangible, measurable good in communities around the world.
We have four areas of focus that each have a direct connection to our business and where we have identified the greatest unmet needs.
At RB we are driven by our purpose – to make a difference by providing innovative solutions for healthier lives and happier homes. Investing in social impact is core to our business and a part of our purpose. In 2018, we established new meaningful, long-term partnerships which have re-energised our activity and offer greater potential to enable us to deliver upon our strategic priorities. Read the 2018 Social Impact Investment Report.
36.7 million people worldwide are living with HIV and every year 1 million people die from HIV-related causes. Sexual health issues and rights affect individuals and communities across the globe. We at RB, with our brand Durex, are helping provide a solution to these issues.
Durex has long been a leading brand in driving awareness around sexual health, with its mission to support people to embrace their own sexual rights while living a life free of STIs, discrimination and unwanted pregnancy.
50,000 adolescent girls and young women will be supported with a prevention package from April 2019 to March 2022 via the Global Fund.
Durex joined forces with RED to fight AIDS in South Africa, where it is estimated that around 7.2 million people are currently living with HIV or AIDS. Together with the Global Fund, it pledged to raise awareness and money that will empower young women and girls to live a happy, healthy life.
Durex created the special edition Durex RED condom making it the first global RED product that directly helps to protect against HIV, and other STIs, making this partnership particularly powerful. Funds raised from the sales of this special-edition condom will go towards helping fight HIV and AIDS, so for the first time, as the campaign suggests, people can #HaveSexandSaveLives.
RB and Durex have committed $5 million to support RED’s mission over three years, and The Bill and Melinda Gates Foundation will match this taking the commitment to $10 million minimum to fight AIDS. 100% of the money donated through the Durex RED partnership will go to South Africa.
The ‘Keeping Girls in School’ programme aims to reduce new HIV infections and pregnancies among young women, improve access to sexual and reproductive health services and encourage more girls to stay in education.
The #HaveSexSaveLives campaign was highlighted in South Africa on World AIDS Day on 1 December 2018, when the Durex RED bus travelled around the townships and gathered over 200,000 pledges to practice safe sex.
Pop singer Zara Larsson fronted our global campaign, encouraging people around the world to ‘give a f**k’ and #HaveSexandSaveLives to fight HIV and AIDS.
With the acquisition of Mead Johnson Nutrition, we are now one of the key players in the Breast-Milk Substitutes industry. We commit to providing the highest quality infant and nutritional products, and to market these responsibly and ethically, and are proud to be able to help and support mothers and infants.
Through our social impact strategy and partnerships, we are committed to reducing malnutrition and stunting in the first 1,000 days of life.
We have launched a new £5.5 million initiative in 2018, partnering with the China Children and Teenagers’ Fund (CCTF) – one of the country’s leading non-profit organisations. The scheme will focus on improving children’s wellbeing and preventing stunting and malnutrition in rural areas in China.
At no other time of life is the right diet as important as it is during the first 1,000 days. The correct nutrition is vital to ensure children grow up healthy and reach all critical development milestones. However, for millions of children, malnutrition is common and, as a result, they suffer from stunting. Not only will they be restricted in height and weight, but their brains will only reach 50% of normal development.
This project aims to bring meaningful and positive change to 10,000 pregnant women and their babies in poverty-stricken areas in rural China. The first phase will focus on remote western regions of China with the goal to reduce the prevalence of stunting by 40% by 2022.
This will be achieved, in part, by providing vital advice and nutrition packs for pregnant mothers, monitoring their health, working with rural hospitals and training up to 5,000 maternal and child healthcare professionals, and encouraging exclusive breastfeeding for the first six months of a baby’s life.
The long-term objective is to establish a successful and sustainable model to replicate in other areas of China.
As the global leader of health and hygiene, our brands are at the forefront of delivering solutions to some of the world’s deadliest preventable diseases. We have focused on three specific areas where we see both the greatest need and where we consider we can have the most significant impact.
80,000 people who will be impacted through improved access to basic sanitation. RB and Harpic have joined forces with water.org to raise awareness to the fact that one in three people around the world do not have a toilet.
In addition to a donation of $1 million, Harpic have launched a campaign ‘More than a toilet’ to bring to light the exceedingly high number of people in India and other developing countries living without access to basic sanitation and the alarming effect this has on people’s health, safety and education.
For billions of people, not having access to a toilet can be incredibly dangerous and comes with many risks. Nearly 1 million people are being killed by water, sanitation, and hygiene-related diseases each year.
Women living without access to a toilet are twice as likely to experience sexual violence when defecating in the open, and along with their children, can spend hours each day finding a place to go. Time that could be better spent at school and work.
Harpic’s campaign aims to mobilise the public to join the movement and raise awareness of the issue. A hero video formed the centrepiece of the campaign featuring a ‘stunt’ where public access to a toilet was restricted and their response captured on camera. The video strikes home the realities that individuals face when unable to access adequate toilet facilities.