Investors

We focus on under-penetrated, nascent categories with long-term growth and superior margin potential.

We focus on growing our presence in developing markets and high potential markets (Powermarkets).

We invest disproportionately behind our faster growing brands (Powerbrands)

Innovation is at the heart of everything we do. We listen to our consumers and develop products aimed at creating healthier lives and happier homes. We invest heavily behind these initiatives with penetration building activities which we call “brand equity investment” (BEI).

We are primarily an organic growth company but due to the fragmented nature of the market, the right M&A opportunities play an important part in our consumer health strategy. We have made a number of important value-accretive acquisitions, which have provided significant returns for our Shareholders.

Converting our profit into cash is an important part of our culture and compensation ethos. All of our operational management teams have net working capital (NWC) objectives built into their annual bonus targets.

RB has demonstrated outstanding shareholder return. If you invested £100 on 1 January 2000 that investment would equate to £1,397 by the end of 2014. That same £100 invested in the FTSE 100 would be worth £158 over the same period of time.