What this report makes abundantly clear is that healthcare needs are now too big, too numerous and too complex to be met by one entity behind closed doors. Instead we must evolve our approach to innovation and explode disciplinary and organisational silos to drive collaboration in the healthcare market. This report is not just bedtime reading. It is our call to arms for academics, entrepreneurs, SMEs and innovators to partner with us, innovate in these areas and improve the health and well-being of consumers at every stage of their lives.
Urbanisation, the rise of self-help and unprecedented consumer access to advancing technology, will drive health innovation in four major areas over the next decade: