The human nose is capable of detecting one trillion distinct scents, making the technology around fragrance incredibly complex, exciting and innovative.
But fragrance technology is more than just smell for us. Fragrance gives us the opportunity to tell a story through scent and improve the freshness of our homes. To accomplish this, we are continually looking to formulate products better with fragrances, for novel ways to mask odours or ways to completely alter the chemical structure of odours so that they cannot be detected. Equally important to us is the ability to incorporate fragrances into our products in exciting new ways (e.g. solvent systems).
Fragrance in many cases is the fingerprint of the products we use and is a highly personal preference. But with preference comes the ability to deliver to people exactly what they want, driving loyalty through new technologies in this space and changing the way they think about our products.
We work together with our core fragrance houses to understand exciting new science in this field, relying on their long-proven expertise to deliver true disruption and are looking for ground-breaking ideas that can build on these partnerships.Partner with us