Innovation

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Inspired by people

High impact, consumer-led research is at the heart of our purpose to support healthier lives and happier homes. Innovation doesn’t mean discovering new formulae; it means making a difference in people’s lives. We’re as scientifically driven as we are consumer-focused, but we put people ahead of particles.

Innovation at RB

Our culture of innovation and understanding of people's needs keeps us at the cutting edge of consumer health.

How we work

Innovation partners

We have a global network of partners at every level of the business helping to drive us forward.

Our partners network

New RB products developed

We’re experts in the science of living. We embrace the fusion of technology, emotion and creativity to create products that make a difference to consumers’ lives worldwide.

Air Wick Life Scents

For 70% of consumers, air fresheners can smell artificial. We created the world’s first fragrances that constantly change to give our consumers a true-to-life scent experience.

Durex Air

Our consumers told us they wanted to be closer to their partners. We created thinner condoms to enhance sensation and feeling, increasing consumers’ perception of togetherness.

Scholl Electronic Nail Care System

Healthy looking, shiny nails perfectly complement a groomed appearance. We gave consumers a quick and easy way to keep their nails feeling and looking good.

Join us

We work at the cutting-edge of research, regulatory and medical sciences, developing the biggest brands in consumer health.

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