Reorganising for growth

About us

RB creates two new business units – RB Health and RB Hygiene Home

RB has been a successful growth story for a long time. Over the past five years, with its strategy to focus on Health and Hygiene, RB has delivered a TSR growth of 175%, which compares to 63% growth for the FTSE 100.

Now we are starting a new chapter of sustainable outperformance.

RB is creating two focused, fully accountable and more agile business units – RB Health and RB Hygiene Home. The central principle of these business units will be to devolve greater responsibility to the front line of the organisation to serve our consumers and customers better.

The future of RB is exciting. The changes we are making will reignite the potential of our people and our brands and create value for years to come.

 

The vision of RB Hygiene Home is to create a cleaner world. We are passionate about eliminating dirt, germs, pests and odour that impact health and happiness.


The Hygiene Home business has a fantastic portfolio of leading brands, 80% of which are either number 1 or 2 in their categories – household names such as Lysol, Vanish, Finish and Air Wick. With the creation of RB Hygiene Home, we are unleashing the full growth potential of this business through greater focus, innovation and investment.

The RB Health vision is to change the world by making people healthier and live better – by nourishing the best start in life and by working to eliminate preventable diseases.


The acquisition of Mead Johnson Nutrition has been a catalyst for the creation of RB Health as the #1 consumer health organisation. We have built a compelling brand portfolio across Hygiene, Wellness, Relief and Nutrition that supports the consumer health journey from prevention to treatment. Over 50% of the RB portfolio is now in consumer healthcare and the RB Health market size is estimated to be £240bn, growing 3-5%.