Our environmental and social impacts arise from the products we design and manufacture. We’re innovating in our design and manufacturing to use less water, energy and packaging across their lifecycle.

We’re committed to providing safe and sustainable consumer products. Sustainability is an integral part of the product innovation process. We also look at how we select and communicate the ingredients within our products and aim to make ingredient decisions that will be right for our consumers and meet or exceed regulatory, sustainability and safety requirements.

In 2016, over £1 billion (13.2%) of our total net revenue* came from more sustainable products.

Sustainable innovation

Our 2020 Goal: 1/3 net revenue from more sustainable products.

This can only be accomplished by developing our new products and innovations with sustainability at the forefront of our design philosophy. To do this, we must fully understand the impacts of our existing products and those we are developing in our pipeline. To achieve this, we have focused on improving the sustainability profile of our pipeline. By the end of 2016, 76% of our pipeline consisted of more sustainable products, up from 69% last year. We are using a range of tools and approaches to help us calculate our impacts and develop more sustainable products, ensuring we meet our 2020 goal.

French’s Real Ingredients Promise

More than ever, our customers are interested in the provenance, integrity and quality of food ingredients within the products they purchase from our brands. The ingredients used in our French’s brand were reviewed in 2015 in line with their ‘Promise Seal’ promising ‘Real Ingredients, Great Taste, Our Community’. Since launching the promise we have removed high fructose corn syrup, GMOs and increased the amount of locally sourced produce. The campaign resonated well with consumers in 2016. For instance, sales in Canada have grown substantially following a campaign highlighting the use of local tomatoes in French’s ketchup.

Optrex Night Repair Gel Drops

Due to the risks associated with bacterial contamination, preservatives have a long history of use in eye treatments. However, the long-term use of products containing preservatives is not recommended by health care practitioners, especially overnight. Optrex has launched a preservative-free format, a first for the brand. It delivers continuous sterile product through a non-return valve system, a silicone membrane that filters any returning air and an antimicrobial insert that prevents any contamination around the dropper. In addition, this innovation delivers more doses so there is half of the carbon, water and packaging impacts per dose compared to previous versions.

Spotlight on Sustainable Innovation

Veja and Air Wick have made better ingredient choices using green chemistry to improve formulations. To meet the need for more natural ingredients, we’ve improved the sustainability profile of two of our existing product ranges using green chemistry – including most of our Air Wick Lifescents plug-in refills and Veja formulations. We’ve replaced traditional petroleum-based glycol ether solvents with Augeo solvent, developed from the by-product of the biodiesel production process in Brazil. Made from renewable resources, it combines high performance with improved sustainability.

What do we mean by more sustainable?

In 2016, 76% of our product pipeline is more sustainable

With a significant portion of our Net Revenue coming from innovation, we’ve worked to improve the sustainability profile of our pipeline over the last few years.






Product stewardship

Our Goals: 100% compliance with our Restricted Substances List and 100% ingredient transparency.

The consumer is at the heart of everything we do, and our goal is to provide safe and effective consumer products that contribute to healthier lives and happier homes. We view product stewardship as a responsibility to minimize any potential environmental, social and/or health impacts across a product’s lifecycle – from design to manufacturing, through to consumer use and disposal.

Consumer Safety Policy

Our Evidence, Safety & Medical Oversight team

RB is committed to transparency about what is – and what is not – in our products

Effective product labelling enables customers to make more informed purchasing decisions. We are committed to providing 100% coverage of ingredient transparency across our portfolio to encourage our customers to make healthier and more sustainable choices.

In 2016, 66% of RB’s net revenue came from products for which we publically publish lists of ingredients:


Eliminating potential ingredients of concern

Since 2001, we have maintained a Restricted Substances List (RSL) to ensure a consistent global approach towards minimizing and eliminating potential ingredients of concern. We assesses the regulations, sustainability, safety and public landscape of the ingredients we use to identify potential risks and opportunities for substituting products with safer, healthier or more environmentally friendly alternatives. All staff responsible for the design, development and purchasing of ingredients receive annual training to ensure they are up to date with the RSL.

In 2016, we initiated a full strategic review of our RSL including ingredient restrictions, methodology and governance. We have also successfully accelerated our commitment to globally phase out the use of microbeads in our personal care portfolio, recognising the negative impact they pose to marine environments. We are now on target to complete a global phase-out by the end of 2017.

Restricted Substances List

*= Q4 2014 - Q3 2015