RB appoints McCann Worldgroup as global creative agency for its VMS (Vitamins, Minerals and Supplements) brands
Parsippany, N.J., December 18, 2014 – RB, the global consumer health, hygiene and home company, has awarded its consolidated global Vitamins, Minerals and Supplements (VMS) business, including MegaRed® and Airborne®, to creative agency McCann Worldgroup. The brands were previously handled by KWG in the U.S. and Havas WW in the rest of the world.
Earlier this year, RB appointed three new agencies, McCann Worldgroup, Droga5 and W+K, to form a roster of creative agencies in addition to their long standing creative partner, Havas Worldwide. McCann currently support the RB brands, Mucinex® and Delsym® globally. The decision to extend their support to the VMS brands recognises the excellent work they have already done on the Mucinex brand with the development of a new campaign that has been on air in the U.S. since October, 2014.
RB (formerly called Reckitt Benckiser) is the world’s leading consumer health and hygiene company. The company has operations in over 60 countries, with headquarters in the UK, Singapore, Dubai and Amsterdam, and sales in almost 200 countries. The company employs approximately 37,000 people worldwide.
With a purpose of delivering innovative solutions for healthier lives and happier homes, RB is in the top 20 of companies listed on the London Stock Exchange. Today it is the global No. 1 or No. 2 in the majority of its fast-growing categories, driven by an exceptional rate of innovation. Its health, hygiene and home portfolio is led by 19 global Powerbrands including Mucinex, Durex, Scholl, Lysol, MegaRed, Veet, Finish, Air Wick, French’s, Nurofen, Strepsils, Gaviscon, Dettol, Harpic, Bang, Veja, Mortein, Vanish and Calgon.
Fuelled by a new breed of talent who blend intellectual curiosity with commitment to the highest quality standards, RB is set to redefine the world of consumer health and hygiene. RB people and its culture are at the heart of the company’s success.
Communications Director, RB
Chief Communications Officer, McCann