Our environmental and social impacts arise from the products we design and manufacture. We’re innovating in our design and manufacturing to use less water, energy and packaging across their lifecycle.
We’re committed to providing safe and sustainable consumer products. Sustainability is an integral part of the product innovation process. We also look at how we select and communicate the ingredients within our products and aim to make ingredient decisions that will be right for our consumers and meet or exceed regulatory, sustainability and safety requirements.
In 2017, £1.8 billion (19%) of our total net revenue* came from more sustainable products.
Our 2020 Goal: 1/3 net revenue from more sustainable products.
This can only be accomplished by developing our new products and innovations with sustainability at the forefront of our design philosophy. To do this, we must fully understand the impacts of our existing products and those we are developing in our pipeline. To achieve this, we have focused on improving the sustainability profile of our pipeline.
We are using a range of tools and approaches to help us calculate our impacts and develop more sustainable products, ensuring we meet our 2020 goal.
Since its launch in 2013, RB’s Sustainable Innovation App has become a key part of our product development process, comparing the impacts of new products against other existing benchmarks. We have over 600 active users globally, and several thousand completed assessments. This helps the business to make informed decisions about new products as well as changes to existing products.
Our Goals: 100% compliance with our Restricted Substances List and 100% ingredient transparency.
The consumer is at the heart of everything we do, and our goal is to provide safe and effective consumer products that contribute to healthier lives and happier homes. We view product stewardship as a responsibility to minimise any potential environmental, social and/or health impacts across a product’s lifecycle – from design to manufacturing, through to consumer use and disposal.
RB is committed to transparency about what is – and what is not – in our products
Effective product labelling enables customers to make more informed purchasing decisions. We are committed to providing 100% coverage of ingredient transparency across our portfolio to encourage our customers to make healthier and more sustainable choices.
In 2017, 63% of RB’s net revenue came from products for which we publicly publish lists of ingredients:
Since 2001, we have maintained a Restricted Substances List (RSL) to ensure a consistent global approach towards minimising and eliminating ingredients of potential concern. We assess the regulations, sustainability, safety and public landscape of the ingredients we use to identify potential risks and opportunities for substituting products with safe and effective alternatives. All staff responsible for the design, development and purchasing of ingredients receive annual training to ensure they are up to date with the RSL.
In 2017, we rolled out the updated our Restricted Substances List with new restrictions for isothiazolinones and updated our associated governance and processes. We extended out commitment to phase out of plastic microbeads used in personal care products to include home care products, recognising the potential negative impact they pose to the marine environment.