Our environmental and social impacts arise from the products we design and manufacture. We’re innovating in our design and manufacturing to use less water, energy and packaging across their lifecycle.

We’re committed to providing safe and sustainable consumer products. Sustainability is an integral part of the product innovation process. We also look at how we select and communicate the ingredients within our products and aim to make ingredient decisions that will be right for our consumers and meet or exceed regulatory, sustainability and safety requirements.

In 2015, £558 million (about 6%) of our total net revenue* came from more sustainable products.

Sustainable innovation

Our 2020 Goal: 1/3 net revenue from more sustainable products.

This can only be accomplished by developing our new products and innovations with sustainability at the forefront of our design philosophy. To do this, we must fully understand the impacts of our existing products and those we are developing in our pipeline. To achieve this, we have focused on improving the sustainability profile of our pipeline over the last two years. By the end of 2015, almost 70% of our pipeline consisted of more sustainable products, up from 50% last year. We are using a range of tools and approaches to help us calculate our impacts and develop more sustainable products, ensuring we meet our 2020 goal. We have also built on the work completed by the Roundtable for Product Social Metrics in 2014, conducting a pilot project with Dettol to more completely evaluate and communicate the social benefits of our products.

Air Wick Pure Premium Aerosol

Less pack, more perfume. This premium aerosol’s advanced trigger means less fragrance is needed to fill the room allowing for more compact packaging. It uses over 50% less packaging and 1/3 less carbon and water impact than a standard aerosol.  

Mortein ActivCard

RB’s new low-cost, smoke-free ActivCard solution provides protection from dengue and malaria – which cause more than a million deaths each year – in just three minutes. Unlike a coil, the card works instantly to kill mosquitos for four hours without continuously releasing smoke into the air. ActivCard delivers mosquito repellence with 85% less carbon emission and 95% less water impact per dose of product than a coil. More than 62m litres of water and 718 tonnes of carbon emissions have been saved since ActivCard’s launch.

Dettol Squeezy Liquid Hand Wash

Dettol’s Squeezy Liquid Hand Wash has the convenience and efficiency of our conventional liquid hand wash or the price of bar soap. However, as a liquid, it uses over 40% less water compared to bar soap.

What do we mean by more sustainable?

In 2015, 69% of our product pipeline is more sustainable

With a significant portion of our Net Revenue coming from innovation, we’ve worked to improve the sustainability profile of our pipeline over the last few years.






Product stewardship

Our 2020 Goal: 100% compliance with our Restricted Substances List and 100% ingredients transparency by 2020.

The consumer is at the heart of everything we do, and our goal is to provide safe and effective consumer products that contribute to healthier lives and happier homes. We view product stewardship as a responsibility to minimise any potential environmental, social and/or health impacts across a product’s lifecycle – from design to manufacturing, through to consumer use and disposal.

In 2015, we established a Product Stewardship Forum: a cross-functional group of internal experts charged with driving RB’s product stewardship and governance efforts, reviewing new and emerging scientific data on our ingredients, and ensuring we maintain a continuous improvement approach.

Consumer Safety Policy

Learn about Safety, Quality & Compliance

RB is committed to transparency about what is – and what is not – in our products

Consumers are mindful of the products they bring into their homes and use around their families. Retailers care about the products they sell. We care about the products our employees design and manufacture.

RB’s contact details are listed on 100% of our packaging for consumers wanting further information. Where relevant we list ingredients directly on the packaging.

Consumers have a right to know what is in the products they purchase, and we are committed to providing access to ingredient information. By 2020, we aim to have 100% coverage of ingredient transparency. In 2015, 64% of RB’s net revenue came from products for which we publish lists of ingredients:


Our Restricted Substances List policy

RB aims to make ingredient decisions that are right for our consumers. Since 2001, we have maintained a Restricted Substances List (RSL) to ensure a consistent global approach to minimising and/or eliminating ingredients of concern. This often means going above and beyond local regulations to ensure we are protecting our consumers, our employees and our business. The RSL assesses regulatory, sustainability, safety, and public concerns of ingredients, and we are committed to replacing ingredients of concern in both our products and packaging. All RB staff responsible for the design, development and purchasing of ingredients receive annual training on the RSL.

In 2015, we successfully completed our global paraben RSL programme. Parabens are a family of chemical preservatives used in many consumer goods, particularly cosmetics. Emerging research has linked paraben use with potential health risks and, in line with the European Cosmetics Directive, we have successfully implemented alternative preservatives in our cosmetic products. Also, in 2015, we began evaluating alternatives to microbeads in our personal care portfolio due to their persistence in marine environments, and we are aiming to complete a global phase-out by the end of 2018.


Restricted substances list policy

*= Q4 2014 - Q3 2015