RB's Breast-Milk Substitute Marketing Policy

BMS Policy

We are proud to publish our first Policy and Procedures on the Marketing of Breast-Milk Substitutes, (BMS Marketing Policy), effective 30 April 2018.  

Our BMS Marketing Policy acknowledges the importance and supports the aims and principles of the World Health Organisation (WHO) 1981 International Code of Marketing of Breast-Milk Substitutes, and outlines our mandatory marketing practices to ensure we support a mother’s choice and ability to breastfeed her infant in line with the recommendations as outlined by the WHO.

RB's BMS Marketing Policy download