Since its launch in 2014, RB’s BSI Campaign has improved the lives of over 14 million people in India and shows no sign of slowing. The campaign, which focuses on ‘Clean India Leads to a Healthy India’ pledged to double social investment from £10 million to £20 million and has already impacted millions through a number of health, hygiene and nutrition initiatives.
In alignment with the National Digital Health Mission (NDHM) initiated by the PM’s Digital India movement, RB BSI continues to enhance health & hygiene; propagating better health practices, proper sanitation and adequate nutrition while protecting the environment through the creation of sustainable products.
The Covid-19 pandemic brought better hygiene and sanitisation practices into sharp focus, and in response RB’s BSI campaign launched both its Healthily app and Covid-19 Swasth Mantra ‘Return to School’ Kit - containing literature and guidelines on preparing schools for reopening as well as masks, sanitizers and other tools to help children learn without the fear of Covid. The kit will reach over 1 million schools in India and will be available in 10 Key Languages across the country.
Key achievements for the campaign so far include:
Dettol Hygiene Curriculum
- Behaviour change towards hygiene practices in 13 million school-going children
- 14.2% reduction in Diarrhea cases - Dettol Hygiene impact bond to reduce cases of diarrhea amongst 2.5 million children in Uttar Pradesh in the next 3 years
- 17% improvement in school attendance
- 250+ Dettol supported schools awarded Swacch Vidyalaya Puraskar (Clean School Awards).
- Aims to reach over 1 million LGBTQ+ communities across 23 states of India.
- Quality services and technology for HIV/STI self risk assessment, counseling, care, and support mechanisms
- 2 million children to be reached via comprehensive sexual education programme in 7 North Eastern States of India.
Nutrition India Programme
- RB-Maharashtra Nutrition Programme to improve the nutrition in villages in the Nandurbar and Amravati districts
- BSI NIP saved 6,500 children between 0-5 years across districts of Amravati and Nandurbar in Maharashtra from malnutrition
- 7.4% reduction in severely acutely malnourished children
Over the last six years, Dettol Banega Swasth India has played a critical role in driving true behaviour change towards better hygiene and sanitation practices for 14 million Indians. Our focus continues to be on propagating self-reliant methods for a safer tomorrow with the idea of- ‘training the trainer’. Equipping frontline workers, teachers, and children around preventive and primary care by utilizing digital tools and technologies. We have to democratize the knowledge one step at a time.Lakshman Narasimhan CEO, RB
RB BSI is currently working with more than 25 partners across all its initiatives to create an impact for a better tomorrow.