Public health campaign launched to fightback against COVID-19 ‘Infodemic’
11 March 2020, Slough, UK - A new public health information campaign, launched by Dettol and Lysol, is assessing and evaluating claims related to COVID-19, correct misinformation, challenge misperceptions and debunk common myths.
The new website - www.covid-19facts.com - has been developed as an educational resource in response to the significant global media attention on the spread of COVID-19 and what the World Health Organisation (WHO) has called an ‘Infodemic’. The site provides authoritative and science-based comment on topics such as the transmission of the virus, misinformation about cures, methods to mitigate and protect.
The need to inform the public about the virus and the resulting ‘Infodemic’ is clear: a poll commissioned by Dettol found that 93 percent of people are concerned about the coronavirus outbreak and 67 percent confirmed they are handwashing more often.
As part of its commitment to scientific excellence, RB, whose household brands include Dettol, Mucinex, Strepsils, Nurofen, Durex and Lysol, is using trusted expert sources from the Economist Intelligence Unit and public health experts to analyse the evidence for and against claims and, where applicable, call out unsubstantiated or incorrect information.
The launch of the website is one of a number of initiatives launched to support, educate and inform by RB, Dettol and Lysol since the outbreak began, which includes a £5.5m donation of products and funds to relevant healthcare authorities and NGOs in China.
Commenting on the launch of the site, Dr Bruce Charlesworth, Chief Medical Officer – Health and Hygiene, RB said: “As a company that exists to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world, we have a responsibility to counteract the myths and misinformation in the public domain. Our new site tackles prevalent but unsubstantiated myths and enables easy access to trusted information. Working together with public health experts, we can fightback against the ‘Infodemic’.”
Please visit www.covid-19Facts.com to find out more.
For further information, please contact:
James Fearnley-Marr +44 (0)7408 963679