25 March 2020, Slough, UK - Today RB is announcing the launch of the RB Fight for Access Fund to improve access to health, hygiene and nutrition for all. The Fund is, and will, be a demonstration of our Purpose and Fight in action- to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. RB commits to ringfence annual investment of 1% adjusted operating profit to address improved access by: ensuring high-quality products, providing education and information and driving availability.
We recognise that consumers and customers are facing shortages for some of our products with this unprecedented demand. We are doing all we can to meet demand while protecting the safety of our people and following local rules. In 2020, we are examining further investments to increase capacity of critical products such as disinfectants, sanitisers, soaps and surface cleaners.
RB has mobilised an additional £32 million as part of our RB Fight for Access Fund to address our collective fight against the spread of Covid-19. Our immediate focus is to address the stress faced by our consumers and communities where we operate, to break the chain of infection.
Examples of where we are deploying this money through our brands include:
Additionally, today we are announcing the donation of critical protection equipment of 15 million masks. These will be distributed across our major markets. We will also donate 10 million units of Dettol Soap to the most vulnerable. We continue to examine other initiatives to support through our brands because we believe we can use our voice as a force for good.
Laxman Narasimhan, RB’s Global CEO added, ‘We have a 200 year history of making a material difference to the lives of our consumers. Dettol was born 70 years ago in Hull, in Northern England, with the ambition of improving maternal health. Dettol took on the challenge in 1932 to reduce the incidence of sepsis by 50%. Lysol was first introduced in 1889 and has played a part in major public health challenges ever since. Our brands have a critical role to play in promoting hygiene and health in the fight against the current Covid-19 pandemic. I have been witness to heroic efforts across the company to live our Purpose and our Fight. I am in awe of the ‘can do’ attitude across the RB organization and the relentless pursuit by my colleagues to make the world cleaner and healthier.’
Finsbury - Faeth Birch +44 7768 943171
RB – Patty O’Hayer +44 7825 755688