No child should die of any preventable disease.
However, diarrhoea claims 1,536 children’s lives a day. With this in mind, in 2014, RB committed to raising £23.5 million over 4 years for a partnership with Save the Children to launch a ground-breaking ‘Save a Child a Minute’ programme to help eradicate child deaths from diarrhoea.
As all eyes are still on New York City, where the UNGA has recently announced the Sustainable Development Goals, RB is proud to announce that our submission for the Save a Child a Minute campaign has been officially accepted by the Every Woman Every Child (EWEC) Initiative.
EWEC was launched by UN Secretary-General Ban Ki-moon in 2010 to encourage governments, businesses and organisations to play a greater role in improving the health of women and children.
By submitting our committment to advance the Global Strategy for Women’s, Children’s and Adolescents’ Health, RB officializes its aim to reduce:
- the prevalence of diarrhoea amongst children under five by at least 50%,
- the incidence of acute diarrhoea by at least 50% and
- the number of deaths from diarrhoea in clinics in under fives by 80% by 2018.
We are honoured and grateful to be a part of such a great initiative, and hope that together with the UNF and other partners in the Every Woman Every Child movement, we can work towards solving women’s and children’s worldwide health problems, leading to Healthier Lives, Happier Homes.