How we collaborate with you
From ideation to launch, we’re with our partners
every step of the way.
Partner with RB
All our partnership journeys are unique. Our fast, focused approach to innovation, supported by exceptional levels of media investment and marketing expertise, means we make things happen.
Benefits of our partnership:
- Access to a portfolio of trusted global brands
- Global market access and expertise
- Leading scientific and R&D capabilities
- World-class procurement and supply chain
- Experts in medical, regulatory and consumer science
1. Initial Contact
Involves: Health Innovation
An RB Health Innovator connects with you to discuss the details about our innovation process and what we’d like to achieve together.
2. Preliminary Assessment
Involves: Health Innovation, R&D, and Marketing
Potential partners are evaluated against parameters such as consumer relevance and fit to RB’s strategy to deliver innovative solutions to put health in your hands.
3. Commercial Discussions and Technical Review
Involves: Health Innovation, R&D, Marketing, Legal, and Procurement
A nondisclosure agreement is put in place to begin the due diligence process and discuss a business development plan.
4. Commercial Agreement and Product Development
Involves: Health Innovation, R&D, Marketing, Procurement, Regulatory, Safety, and Supply
We work together to form a win-win partnership agreement and combine our expertise to further develop and launch a superior product.
5. Product launch
Involves: R&D, Marketing, and Supply
The product is supported post launch with a marketing plan and growth strategy.