Woolite – Our Brands

Over 50 years of garment protection

Decades of fine fabric washing heritage have established Woolite as the global brand of choice for the clothes that people love. We provide care during the wash to keep fabrics looking like new for longer.

#2 GARMENT CARE WORLDWIDE

40+ COUNTRIES TRUST WOOLITE

Woolite products

We know people invest time, money and emotion in the clothes they love. That's why we keep developing innovative solutions that keep the clothes you cannot live without looking like new for longer.

Woolite Gentle Cycle

Woolite® Gentle Cycle detergent is free of harsh ingredients, like bleach and enzymes, so it gives all the clothes you love the right balance of clean and care.

Woolite Darks

Woolite Darks has the perfect balance of clean and care- keeping the darks you love vibrant without using harsh ingredients, like bleach and enzymes.

Woolite advertising

Discover our latest marketing initiatives worldwide.

Woolite Darks: Capturing confidence

Work with Woolite

We are constantly assessing the marketplace and listening to consumers’ needs; this is what gives us our edge. Find out what it takes to be part of the team.