We have made it our responsibility and purpose to help people live healthier lives. But health today is more than an absence of illness – being healthy also means being fit and happy. This means we need to consistently strive to be a better business.
Socially, environmentally and financially, we act responsibly in all our markets. Our shared values tie every one of us together and unite us with a real sense of pride, so we deliver better products and sustainable results while making a positive social and environmental impact.
We are what we are, and we do what we do, thanks to five core values that drive our purpose of healthier lives and happier homes.
Responsibility - Doing the right thing, even when it’s hard
Honesty and integrity are at the heart of everything we do. They motivate us to do the right thing, even when it is hard, and they ensure that the safety and wellbeing of our staff and customers are always our priority. Only by holding ourselves to the highest standards can we help others fulfil their dreams in a sustainable way. By being a good company, we have become a great company.
Ownership - Owning your own ideas, driving your future
People at RB have the freedom to succeed and the opportunity to make a difference. Every person who works at RB knows that our company is their company and that the possibilities for innovation and success are endless. They do not wait to be told what to do. They own their ideas and take the initiative to drive themselves and RB forward. Ownership is what makes RB a unique business and a better business.
Entrepreneurship - Having the courage to disrupt the status quo
Entrepreneurs use their imagination, creativity and passion to turn ideas into action. They ask why – and why not? They find effective new solutions with limited resources and champion bright ideas irrespective of who thought of them. Entrepreneurs add value. At RB, our entrepreneurs make our warehouses, our offices, our IT systems, our factories and our laboratories better. We couldn’t be who we are without them and we respect and reward them for having the courage to disrupt the status quo and do things differently.
Achievement - Being your best and pushing for better
Achievement is more than success. It is about trying and failing and learning. It is about performance and purpose. It’s about acting decisively, and at speed. And it is about giving it your best and then reaching higher, pushing to be even better – what we call 'outperformance'. Your achievements create lasting value; it’s central to our success and we recognise and reward it.
Partnership - Working together to make great things happen
We recognise that we will never have all the answers on our own, so we seek out trusted, like-minded partners to help us be the best we can. Our partners are our equals and share our philosophy and values. We treat each other with respect and integrity. We are direct, open and honest with each other, saying what we mean and doing what we say. This leads to constructive dialogue, which inevitably delivers the best solutions.