RB is more than a company. It’s a growing community of 40,000+ diverse, talented entrepreneurs – all driven to make the world a happier, healthier place. Drawing on each other’s skills and working together, we help make people feel better. Through research and development, we make better products that empower everyone to take their health into their own hands and homes.
We have made it our responsibility and purpose to help people live healthier lives. But health today is more than an absence of illness – being healthy also means being fit and happy. This means we need to consistently strive to be a better business.
Socially, environmentally and financially, we act responsibly in all our markets. Our shared values tie every one of us together and unite us with a real sense of pride, so we deliver better products and sustainable results while making a positive social and environmental impact.
We are what we are, and we do what we do, thanks to five core values that drive our purpose of healthier lives and happier homes.
Responsibility: Doing the right thing, even when it’s hard
Honesty and integrity are at the heart of everything we do. They motivate us to do the right thing, even when it is hard, and they ensure that the safety and wellbeing of our staff and customers are always our priority. Only by holding ourselves to the highest standards can we help others fulfil their dreams in a sustainable way. By being a good company, we have become a great company.
Ownership: Owning your own ideas, driving your future
People at RB have the freedom to succeed and the opportunity to make a difference. Every person who works at RB knows that our company is their company and that the possibilities for innovation and success are endless. They do not wait to be told what to do. They own their ideas and take the initiative to drive themselves and RB forward. Ownership is what makes RB a unique business and a better business.
Entrepreneurship: Having the courage to disrupt the status quo
Entrepreneurs use their imagination, creativity and passion to turn ideas into action. They ask why – and why not? They find effective new solutions with limited resources and champion bright ideas irrespective of who thought of them. Entrepreneurs add value. At RB our entrepreneurs make our warehouses, our offices, our IT systems, our factories and our laboratories better. We couldn’t be who we are without them and we respect and reward them for having the courage to disrupt the status quo and do things differently.
Achievement: Being your best and pushing for better
Achievement is more than success. It is about trying and failing and learning. It is about performance and purpose. It’s about acting decisively, and at speed. And it is about giving it your best and then reaching higher, pushing to be even better – what we call “outperformance”. Your achievements create lasting value; it’s central to our success and we recognise and reward it.
Partnership: Working together to make great things happen
We recognise that we will never have all the answers on our own, so we seek out trusted, like-minded partners to help us be the best we can. Our partners are our equals and share our philosophy and values. We treat each other with respect and integrity. We are direct, open and honest with each other, saying what we mean and doing what we say. This leads to constructive dialogue, which inevitably delivers the best solutions.
Life is changing, getting faster and more demanding. We provide solutions that help people deal with these new challenges. We drive consumer health and hygiene forward through innovation.
In fact, we've redefined the consumer health market by combining our in-depth consumer knowledge with the speed of decision making we’ve gained in FMCG. Our culture of entrepreneurship puts ideas ahead of hierarchy, so we get the best ideas developed rapidly. This is why our brands are market leaders in most categories.
"At RB, innovation and partnership are in our DNA."
Our focus on cutting-edge science and our strong sense of social responsibility stretches back to 1819. Together they have enabled us to help people lead healthier lives and have happier homes for nearly 200 years. Our business is dynamic, our teams are diverse and the purpose and vision we all share have made RB the unique, leading global consumer health and hygiene company it is today.
Isaac and Thomas Reckitt, build the Maud Foster Mill at Boston in Lincolnshire.
Johann A. Benckiser founds Benckiser, an industrial chemicals business.
The world's first soluble aspirin and the fruit of many years of research undertaken in difficult conditions in the war years.
Benckiser acquired Finish in 1987 to complement its Calgonit automatic dishwasher range, which was to launch in 1964.
Patented industrial chemicals technology crosses over into home use with this household water softener for the washing machine.
The depilatory product, which had been on the market since the 1920s, joins the family.
Reckitt & Colman and Benckiser merge to become Reckitt Benckiser.
RB joins forces with Save the Children to be its new corporate partner. To date, we’ve raised almost £30 million.
Powerful new surface cleaner launches in 68 countries in just one year. Bang!
RB completes the acquisition of Boots Healthcare International, gaining a new platform for growth in the OTC consumer health market.
From its UK launch in 1999, Vanish becomes market leader in 75% of the 57 countries it now sells in, making it No.1 in the world!
RB enters USA’s OTC market when it acquires the country’s No. 1 cough remedy.
Acquisition of SSL International brings two new world-famous, trusted Powerbrands.
Company strategy realigns to focus on health and hygiene.
RB acquires a number of brands including MegaRed, strengthening its position in the growing health and wellness market.
The leader in intimate lubricants joins the RB family.
Our executive team not only embodies our values and principles but also brings a diverse range of skills and experience from the wider business world. As a result we have an effective, eclectic mix of outlooks that enriches our unique culture and ensures the company’s continued growth and stability.
We are a truly global company with operations in more than 60 countries and regions and our products are trusted across every continent.