RB Appoints New Media Agency for US Nutrition Business
RB, the global consumer health, hygiene and nutrition company, has appointed Omnicom Media Group agency Hearts & Science to lead media planning and buying for RB’s Nutrition business unit, which includes leading infant formula brands Enfamil and Nutramigen.
Zenith continues to be a key agency partner for our Health and Hygiene business units.
"We are pleased to be partnering with Hearts & Science on our nutrition portfolio. Hearts & Science was selected as they showcased an enhanced ability to leverage marketing science and consumer connections to help RB over-drive its nutrition business,” says Pat Sly, SVP NA & Europe, Nutrition at RB. “Through usage of the Omni Platform, it will give RB a real-world view of consumers' behavior for full-funnel Omnichannel strategy, helping achieve RB’s ambition to grow Enfamil into the #1 infant formula brand in the US market.”