PARSIPPANY, N.J., Feb. 8, 2019 /PRNewswire/ -- Global consumer health and hygiene company RB celebrated products FINISH® Max-In-1® POWERBALL®, FINISH® JET-DRY® and AIR WICK® Essential Mist, which were each named Product of the Year for 2019 today. Product of the Year is the world's largest consumer-voted award for product innovation, where winners are determined by the votes of 40,000 consumers in a national representative survey conducted by Kantar, a global leader in consumer research. Finish has been awarded the top honors for the Automatic Dish Care and Dish Booster categories; Air Wick has been awarded the top honor for air care diffusion.
"At RB, we're committed to developing innovative products that provide consumers with healthier lives and happier homes, so it's an honor to have three different products chosen as consumer favorites this year," said Chris Tedesco, US General Manager of Hygiene Home Marketing. "As the #1 recommended dishwasher brand worldwide, our line of Finish products - including Max-in-1 POWERBALL and Jet-Dry - have been at the forefront of automatic dishwashing for over 60 years. And with so many Air Wick fragrance products to choose from, like Essential Mist diffusers, you can be sure that your home is not just happy, but also a true reflection of your personality. We're so pleased that consumers consistently choose RB products, and we will continue to develop efficient and convenient solutions with them always at the forefront of our minds."
For over 30 years globally, and 11 years in the US, Product of the Year has guided consumers to the best products on the market by recognizing companies and brands for quality and product innovation. Each year, Product of the Year accepts entries from consumer packaged goods that demonstrate innovation, and were launched within the previous year. The entries span a wide breadth of product categories, such as food, beverages, personal care, household care and more, with one product being chosen as a winner in its category through a nationally representative online study of 40,000 consumers.
With wins for these three products, RB tied as this year's most awarded company:
- FINISH® Max-in-1® POWERBALL® - We believe that your dishes should be more than just clean; which is why FINISH® Powerball Max in 1® has a new improved formula with more grime-fighting actives to power away even baked on pasta without pre-soaking. Its wrapper dissolves so there's no need to unwrap, making it easy to use. Our formula easily blasts away grease stains leaving all of your dishes not just clean, but sparkling clean.
- FINISH ® JET-DRY® - Your dishwasher may not get dishes completely dry. FINISH® Jet-Dry® has a new stronger formula and dries 100% better than detergent alone on plastics and cutlery. Add FINISH® Jet-Dry® Brand's new stronger formula with your detergent to get dishes drier than you ever thought possible.
- AIR WICK® Essential Mist - Discover the natural, premium fragrance experience of essential oils diffused into mist with the AIR® WICK Essential Mist diffuser. It transforms natural essential oils into a gentle, fragrant mist that surrounds your home with the fragrances you love. And with multiple settings, you can adjust the intensity levels to ensure just the right about of fragrance for any room.
"Backed by the votes of over 40,000 everyday consumers, the distinctive Product of the Year logo helps shoppers identify the best new products in the supermarket and saves them valuable time and money during the shopping experience," said Mike Nolan, CEO of Product of the Year.
To learn more about RB's full line of innovative health and hygiene products, visit us at RB.com/US and follow us on Facebook, Instagram and LinkedIn.
RB* is the global leading consumer health and hygiene company. Driven by a purpose of providing innovative solutions for healthier lives and happier homes, RB has operations in over 60 countries. From the foundations of wellness and infant nutrition, to the fundamentals of a hygienic home, its global brands help people live healthier, happier lives. RB has world leading Powerbrands which include household names such as Finish, Air Wick, Lysol, Resolve, Woolite, Dettol, Veet, Harpic, Cillit Bang, Mortein, Vanish, Calgon, Enfamil, Nutramigen, Nurofen, Strepsils, Gaviscon, Mucinex, Durex, Scholl, and Clearasil. RB's unique culture is at the heart of its success. Its drive to achieve, passion to outperform and commitment to quality and scientific excellence are manifested in the work of over 40,000 employees worldwide.
*RB is the trading name of Reckitt Benckiser group of companies.
About Product of the Year:
Product of the Year is the world's largest consumer-voted award for product innovation. Established over 30 years ago, POY currently operates in over 40 countries with the same purpose: Guide consumers to the best products in their market and reward manufacturers for quality and innovation. Product of the Year winners are backed by the votes of 40,000 consumers in a national representative study conducted by research partner Kantar, a global leader in consumer research. The award is a powerful merchandising program for marketers proven to increase product sales, distribution and awareness. Winning products are announced in February each year and receive the right to use the Product of the Year logo in marketing communications for two years. For more information, visit productoftheyearusa.com.
Kantar is the world's leading marketing data, insight and consultancy company. We know more about how people live, feel, shop, vote, watch and post worldwide than any other company. Working across the entire sales and marketing lifecycle, we help brands uncover growth in an extraordinary world. Kantar is part of WPP and its services are employed by over half of the Fortune 500 companies in 100 countries.