Reckitt Benckiser Group PLC (“RB”) today announces that it has signed a definitive agreement to acquire Hypermarcas’ Brazilian condom and lubricants business. Hypermarcas is the leading Brazilian condom manufacturer, through its three brands – Jontex, Olla and Lovetex.
The addition of these brands will transform RB’s sexual wellbeing category in Brazil, which will benefit from RB’s strong innovation, brand equity investment and go-to-market capabilities. It will also materially improve RB’s presence in healthcare channels within Brazil. The transaction is subject to customary regulatory approvals and closing conditions and is expected to close during 2016. Net sales of Jontex, Olla and Lovetex in 2014 were R$100m (approximately £17m). The agreement will also see the transfer of approximately 400 employees to RB.