Announcements

RB Press release - 25/10/2005
Launch of Finish Quantum A Breakthrough in Automatic Dishwashing

Reckitt Benckiser plc (RB.L) today announces the UK launch of Finish Quantum - a breakthrough in automatic dishwashing.  Created from revolutionary design and intellectual property-protected technology, Finish Quantum is the first product to combine powder, gel and Powerball technology in one single dose, with the added benefit of no unwrapping.

This innovation is new and completely different to any other recent product changes, and signifies a step-change in product design, based on:

• a water-soluble capsule containing three separate chambers
• separately sealing highly effective and otherwise incompatible cleaning agents
• releasing these agents at the right stage of the cleaning cycle to perform specific functions

Finish Quantum is also convenient for the consumer to use: there is no need to add salt or rinse aid, as this is included in the product; glass protection is also integrated; and now there is no longer a need to unwrap before using

In consumer testing 7 out of 10 consumers said that they prefer Finish Quantum to their current product and 8 out of 10 said the product exceeded their expectations.

Finish Quantum is recommended by major dishwashing manufacturers including Bosch, Whirlpool and Electrolux. It is being launched in all major supermarkets across the UK, and is being progressively rolled-out to other markets in Europe in due course.

Commenting Bart Becht, Chief Executive Officer of Reckitt Benckiser said: -

ôInnovation is a cornerstone of our growth strategy with 40% of net revenues coming from products launched in the past 3 years, reflecting our passion for developing better solutions for our consumers.Finish Quantum is a breakthrough in automatic dishwashing products.As the global market leader in this high growth category, we have been responsible for the major innovations for consumers - the first company to produce 2-layer tablets in dishwashing, and the 3in1 and the 4in1, adding the Powerball cleaning technology.Now, Finish Quantum offers consumers new levels of dishwasher performance combined with convenience.We believe it will help to build on our strong global leadership in this category.ö

To view the full press release, click on the icon at the top of the announcement to download the pdf