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Brand Innovator of the Year award
At RB, we're known for our product innovation, whether we're introducing a brand-new name onto the shelves, or enhancing our Powerbrands or local heroes, improving the household names to make our consumers' lives easier.
Here's a selection of some of the ways Reckitt Benckiser has been recognised for its work in innovation.
Reckitt Benckiser's revolutionary No-Touch handwash system has been recognised at the Design Business Association's (DBA) prestigious annual Design Effectiveness Awards. The handwash dispenser, created for the Dettol and Lysol brands, was launched in 2010 and has delivered 2.5 times the growth of the rest of the global handwash market combined.
The No-Touch system took gold in the product design category at the DBA's awards, which celebrate the significant impact a carefully planned and professionally implemented design strategy can have on business success.
There has been further recognition for RB's brands in the latest Product of the Year Awards. The world's largest consumer-voted award for product innovation has been celebrating the best of the best for 25 years, and RB products have had a strong showing in recent years, with 2013 proving to be no exception.
Singled out for special mention from RB's stable of best sellers were Vanish Powerpowder Clean & Fresh and Gaviscon Instants Tropical Fruit Flavour Oral Powder.
Durex South Africa scooped a gong at the prestigious Bookmarks Awards 2012, the influential awards for excellence in online publishing and digital marketing.
The team were thrilled to take Bronze in the category of Social, Community & PR – Social media properties for their digital campaigns.
Dettol has come in at an admirable number 5 in the top 100 of the Brand Equity Most Trusted Brands List 2012, reports the Economic Times in India.
The survey, conducted by Nielsen on 8160 respondents spread over 12 cities of India, put the RB Powerbrand in the top 5 of the prestigious countdown.
RB brand Moov also makes a showing in the top 100, entering the spotlight at 32 and gaining 14 places up the rankings from last year. Moov continues to be the number 1 trusted painkiller and number 2 trusted OTC brand in the country.
A further six RB India Healthcare brands (Moov #2, Dermicool #9, D'Cold #12, Disprin #13, ItchGuard #14 and Krack #15) feature among the Top 15 OTC brands of the country.
RB has once more achieved success in the prestigious Product of the Year award, with FOUR innovations getting a mention in the UK, and a further two in Brazil.
The awards, voted for by consumers, reward manufacturers for quality and innovation.
Sore Throat & Cough
Quantum with Baking Soda
Flip & Fresh
RB has been ranked as one of the Most Innovative Companies in the World by leading business magazine Forbes. According to the Forbes managing editor Tom Post, RB and the other innovative companies on the list "exploit new ideas, products and services to produce dynamic and lucrative new businesses".
Read full list
Read Tom Post's article
Healthy Touch No-Hand Soap System (Personal Hygiene)
Aqua Mist (Air Care)
Flexi Lemon Tablets (Cold and Flu)
Ribbons Scent Candle (Ambient Air Fresheners)
Extra Hygiene Stain Remover (Laundry Stain Remover)
Aqua Mist Fresh Waters (Air Care)
Pine O Cleen
Complete Clean Wipes (Cleaning)
Healthy Touch No-Touch Soap System (Personal Care)
RB's ever-innovative Finish range has just scored two new Best Buy Awards in the latest Which? testing.
Our best selling
Finish All in One
gained Best Buy status for the third time and
automatic dispenser – tested for the first time – came highly commended by Which? who said: “QuantuMatic left dishes shinier than any other product tested”.
New Zealand, hot on the heels of the UK and Australia, recently picked up more awards for the launch of Nurofen Zavance.
Nurofen won two key industry awards at the recent NZSMI (New Zealand Self Medication Industry) conference.
Zavance came out top in the Best Consumer Healthcare Product Launch category, beating other entries from GSK, J&J, Bayer and Vitaco.
In fact, the judges were so impressed by the Nurofen Zavance launch campaign that they also awarded Nurofen with the Supreme Award.
The successful launch of Nurofen Zavance was the result of a lot of entrepreneurship, teamwork and commitment across the entire business and all functions.
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