Announcements

RB Press release - 30/06/2006
Reckitt Benckiser appoints Euro RSCG as Global Advertising Agency

Reckitt Benckiser plc, the world's leading household cleaning company (excluding laundry detergent) and major player in personal care and consumer healthcare, today announced the consolidation of its global creative advertising portfolio with Euro RSCG (part of Havas SA).

This agreement will cover all creative services for the five core categories in all countries worldwide, including the recently acquired brands from Boots Healthcare International (BHI). The company's advertising investment exceeds £400m.

Commenting on the appointment, Rakesh Kapoor, Executive Vice President Category Development, said

"Reckitt Benckiser's track record is founded on the strength of our core brand equities. Our strategy of continuous innovation supported by excellent consumer communication has served us well, and our creative agency relationships play an important role in this success. We believe that Euro RSCG will contribute greatly to this with their consumer insights, creativity and global reach. The consolidation of the account gives us global alignment and a unified approach across all our markets. It also now provides a platform for Euro RSCG to further enhance the resources assigned to our brands. We look forward to an even closer and stronger working relationship with them."

Reckitt Benckiser plc had net revenues in 2005 of £4.18 billion and net income of £668 million. The Company owns many global brands, including such world leaders as Lysol disinfectant cleaner, Dettol antiseptic, Finish and Calgonit automatic dishwashing products, Vanish fabric treatment, Calgon water softener, Veet depilatories, Clearasil acne treatment, together with Airwick air care, Harpic lavatory care, Mortein pest control, Nurofen, Strepsils, Gaviscon and Lemsip OTC drugs. The Company has operations in almost 60 countries worldwide and sales in around 180 countries.

These advertising arrangements replace Reckitt Benckiser's prior global agreement with JWT which will terminate in December 2006, and the BHI agreement with McCann Erickson which will terminate in August 2006. Current media planning and buying arrangements are unaffected.

For further information

Tom Corran
Reckitt Benckiser plc
Tel +44 (0) 1753 217 800
SVP Investor Relations & Corporate Communications
Reckitt Benckiser plc