RB aims to reduce its water impact and, at the same time, help people improve their health and hygiene. Water is an essential part of our future, and water challenges vary greatly by location. For this reason, it is essential that we focus our efforts where water is most scarce. All of our Powerbrands require water and around 85% of our water impact comes from consumer use. With increasing water scarcity, our consumers will have less water to use. We aim to develop smart innovations and interventions that help our consumers meet their needs and aspirations while consuming less water.
Our 2020 Goal: 1/3 less water impact per dose of product.
We assess the water impact of all our products across their entire lifecycle, from the sourcing of raw materials, through to their manufacturing, consumer use, and final disposal. We also consider location-specific factors for water scarcity that enable us to specifically focus on areas of greatest concern. In 2015, we changed the way we measure our global water impact from a top-down approach to a product-level approach which has necessitated an update to our 2012 baseline. This has enabled us to measure our total water impact globally while enhancing our understanding of the impacts from our products. For more information please see our detailed sustainability performance report.
Our water use per dose has increased slightly (+2%) since 2012. While we are continuing to develop and market water efficient hygiene Water solutions like Dettol Squeezy and Dettol Touch of Foam, we are not yet seeing reductions from the largest part of our footprint – consumer use of our products. Since 2012, there has been a 9% reduction in water impact per dose. However, this has been driven by sales mix changes in countries with high water scarcity levels and not by water reductions in water use per dose. Over the past few years, we have seen that our water impact indicator is very sensitive to small changes in sales in areas with high water scarcity factors. As a result, we are exploring the best way to measure ourselves against our aim of enabling consumers to live healthier, more hygienic lives in increasingly water scarce areas.
See below for the water impact footprint split across the whole product lifecycle (2015 data).
The key driver of our water impact is consumer use. So consumers must be at the heart at of our effort to reduce water impact. Water reduction initiatives and products include:
Our 2020 Goals:
Since 2012 we have reduced our water use per unit of production by 30%. We're continuing to reduce our water use in manufacturing further by focusing on improvements to our processes. We’re are also actively identifying opportunities to reduce, reuse and recycle water.