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RB product categories: Health, Hygiene, Home

RB's vision and values

Our vision and purpose

Our vision is a world where people are healthier and live better.

Our purpose is to make a difference by giving people innovative solutions for healthier lives and happier homes. This means we are expanding our capabilities and investing in innovation to stay ahead of the game.

Achievement RB core values: Entrpreneurship Ownership RB core values: Partnership

Our position

Health inspires us

Feeling well is at the heart of our rapidly growing consumer health business. Making a difference to the lives of consumers means we are expanding our research and innovation to stay ahead of the game.

In fact, we are changing the game in consumer health.

We combine a strong commitment to producing top quality, trusted medicines and medical devices with a fast-paced, entrepreneurial and rigorous workplace.

We are constantly evolving our global portfolio of consumer health brands. These are brands with a purpose, supported by relevant medical facts and scientific based evidence.

Hygiene is the foundation of healthy living

People are living longer than ever before due to better health and hygiene. Our 2015 target, to achieve 72% of our core net revenue from health and hygiene, was achieved two years early as we continue to develop new and effective solutions to help improve standards of hygiene worldwide.

Hygiene standards vary widely across different geographies. Our research teams continue to come up with hygiene solutions to suit these different lifestyles.

From Dettol in its simplest form as a bar soap to Finish dishwashing products and Harpic toilet cleaner, all our products have a role to play in improving hygiene measures.

Home is the centre of family life

At RB we know that the home is the centre of family life and in turn this is at the centre of our vision for healthier lives and happier homes.

We understand that consumers not only want practical solutions for keeping their homes clean and fresh, but also those extra little things that make their homes their own.

Some of our most trusted brands have been around since the 1950s and we continue to strive to provide new and innovative solutions to our consumers to meet their changing needs.

We do this not only through developing exciting new products but through helping consumers to get the best out of their products; in 2013 Vanish launched a tip exchange website bringing consumers together to share stain solutions.

Our values


We don’t just aim high, we strive for outperformance.


Daring to be different, taking calculated risks.


Leveraging relationships for outperformance.


Doing whatever it takes to win.

  • Lysol
  • Mucinex
  • Frenchs
  • Airwick
  • Nurofen
  • Vanish
  • Durex
  • Clearasil
  • Dettol
  • Cillet Bang
  • Strepsils
  • Scholl
  • Gaviscon
  • Mortein
  • Woolite
  • Veet
  • harpic
  • Calgon
  • Finish

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