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Our goals and targets

Our sustainability strategy targets the global challenges of water scarcity and bringing more sustainable choices for women – through the innovation that drives RB. Innovating to reduce carbon emissions across the lifecycle will also continue to be an important theme.

The strategy will be delivered through innovating with better design and better production processes that will result in better choices for consumers, especially women in emerging markets.

We have set three key goals for 2020 and these goals are supported by specific targets and functional programmes, including compliance with RB’s social standards and Global Ingredient Guidelines, and zero waste to landfill.

We are updating our measurement systems to report progress in our annual sustainability report. For 2012 performance, we will provide an update of our progress towards our goals where we have data available.

Our 2020 goals

OUr 2020 goals

Our functional targets

Better design

  1. More sustainable products, using the Sustainable Innovation Calculator to assess all product innovations, focusing on chemicals, packaging, carbon and water
  2. 100% compliance with RB’s Global Ingredient Guidelines
  3. 100% responsibly-sourced natural raw materials

Better production

  1. Safety
    • Zero fatalities and serious accidents in all sites and continued reduction in lost work day accident rates.
    • 100% of manufacturing sites with certified EHS management systems.
  2. Environment
    • 10% improvement in water efficiency and meet minimum wastewater standards.
    • Zero waste to landfill and reduce waste intensity by 10%.
    • 35% energy intensity reduction and 40% greenhouse gas intensity reduction.
    • Continued reduction in logistics impact.
    • Carbon neutral manufacturing through Trees for Change.
  3. Social responsibility
    • 100% compliance with RB social standards.

Better choice

  1. Consistent sustainability communications for 100% of Powerbrands
  2. 100% transparency on ingredients
  3. Engaging our employees on more sustainable practices
We will also build on our partnership with Save the Children through Healthier Kids, Happier World. This is RB’s commitment to create lasting improvements in the health and hygiene of vulnerable children.



A winning partnership

In 2011, our partnership with Save the Children was awarded Gold for ‘Most effective long-term philanthropic scheme’ and Silver for ‘Best charity-centred sponsorship activity’ at the Corporate Engagement Awards in London.

Read more about our Healthier Kids, Happier World initiative.


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