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Our approach to Sustainability


Our strategy for more sustainable innovation responds to two huge global shifts where we can make the biggest difference: the need for better health and hygiene behaviour and the growing scarcity of water.

Innovation, because water, energy and other resources are constrained and the innovation that drives RB will deliver more sustainable products.

Health and hygiene behaviour, because this is central to our business purpose of healthier lives and happier homes and essential to reducing child mortality, HIV/AIDS, malaria and other diseases.

Water, because by 2025, 64% of the world’s population will live in areas with significant shortages. And because 15 of our Powerbrands contain water, around half of them need water for use and all of them require water to produce.

The World is Changing chart

"RB's new "betterbusiness" strategy builds on its Carbon20 commitment and has set itself a handful of lofty targets. It aims to reduce its carbon footprint per dose by a third across a product's lifecycle; to reduce the water impact per product across its lifecycle by a third, and to create a third of the company's total net revenue from sustainable products, by 2020."
Brand Republic, 1 October 2012
> Read full article

RB releases 2012 Sustainability Report

Sustainability Report Cover
Download our Sustainability Report 2012 (PDF)

Go to our report archive area to find out more information for previous years.

RB joins DJSI Europe Index and attains CDP leadership position

RB has been added to the Dow Jones Sustainability Index Europe following a full year since the implementation of betterbusiness. RB earned ‘industry best’ scores for DJSI indicators within each of broad economic, environmental and social categories. Within these three areas, RB achieved top scores in risk and crisis management, social reporting, product stewardship, corporate citizenship and philanthropy, and environmental reporting.

RB has achieved a position in CDP’s Global 500 Climate Disclosure Leadership Index (CDLI), with a score of 99B. This annual index, compiled by PwC on behalf of CDP, highlights those companies listed on the FTSE Global Equity Index Series (Global 500) that have displayed a strong approach to the disclosure of information regarding climate change.

RB joins The Sustainability Consortium

We joined The Sustainability Consortium in September 2012. We will work with the group and their members (including many of our peers and customers) on a common way to assess more sustainable innovations, in line with our lifecycle approach.

RB beats Carbon20 target

Our ambitious target was to reduce our products’ total carbon footprint – from raw materials to use and disposal – by 20% per Dose by 2020, compared to 2007. This is an average reduction of 1.5% per Dose each year.

In May 2012 we announced we had exceeded our 2020 target, with a 21% reduction in carbon emissions per Dose (excluding our SSL business). When the recently acquired SSL business is included this rises to 26%.

RB retains inclusion in FTSE4Good Index Series

FTSE4Good logo

The FTSE4Good Index Series has been designed to objectively measure the performance of companies that meet globally recognised corporate responsibility standards.
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