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Better design

Product Innovation

Better design is about considering the choices we can make before our products are even launched.

These are our targets for Better design and examples of what we’re already doing:

1. 1/3 of our net revenue will come from products that are significantly more sustainable than their predecessors while continuing to deliver excellent product performance

In 2013, RB measured total net revenue from more sustainable products for the first time. A total of £230 million (3%) of our total Q1-Q3 net revenue came from more sustainable products. Depending on the regulatory environment, products can take a few years from concept to launch but we’ve made a good start. With the help of our global network of Sustainability Champions, we’ve put in place the processes and systems that are creating a culture of sustainable innovation, combining high performance with sustainability.

2. 100% of product innovations assessed by our Sustainable Innovation Calculator

RB’s Sustainable Innovation Calculator guides the development of low-impact products. In 2013, we assessed over 500 new product innovations with the tool.

3. 100% compliance with RB’s Global Ingredient Guidelines and committed to 100% transparency

We have been reviewing ingredients for 10 years and continue ingredient removal programmes above and beyond regulatory requirements. Our objective is to continually improve the environmental and safety profile of our products, by removing ingredients from products and packaging / devices where alternatives exist. Recent action includes a reduction programme on parabens.

• EU
• North America and Canada
• Australia

We also supported an educational website, which explains more about our ingredients for selected products.

4. 100% responsibly-sourced natural raw materials

We’ve updated our sourcing policies to help us meet our goal of 100% responsible sourcing of natural raw materials. We’ve also prepared a new guide for suppliers and are implementing an improved system to monitor compliance with our policies for key natural raw materials.

Responsible Palm Oil Sourcing

RB is a relatively small user of palm oil in a consumer goods context and 95% of the palm oil we use is bought indirectly (i.e. from suppliers that use palm oil as an ingredient in the raw materials they supply to us). Nonetheless, RB is committed to helping address the issues around palm oil sourcing.

RB fully supports the goal of no deforestation or degradation of peatlands (of any depth), primary or High Carbon Stock forests, or High Conservation Value areas, associated with the cultivation of palm oil.

We are a member of the Roundtable for Sustainable Palm Oil (RSPO) and are working with suppliers and others in the industry so that the world’s major palm oil supplies come from certified, sustainable sources by 2015.

Our approach has three strands:

1. Engaging with suppliers to ensure they meet our responsible sourcing and production requirements and to help them increase production of certified, sustainable palm oil. As part of this engagement, we ask suppliers to confirm the origins of the materials they supply to us, how they comply with our policy & standard and whether they disclose their GHG emissions*.

We have also recently become a member of TFT, the international non-profit organisation. Working with TFT, we have reviewed and updated our sourcing standards and will carry out a detailed review of our physical palm oil supply chain from early 2014 in order to improve its transparency and to take further action to ensure full compliance with our requirements.

2. Buying RSPO certified sustainable palm oil (CSPO) – by the end of 2014 we will buy Green Palm certificates to cover all our palm oil purchases. We will also look for opportunities to buy mass balance CSPO, which will help us ensure the palm oil in our supply chain is from certified sustainable sources.

3. Advocacy – From 2013, we will work with expert groups to help raise awareness of the importance of sustainable palm oil and promote best practice, particularly in India.

* Where a supplier is currently unable to disclose their emissions, we will support and advise them so that they can disclose this in a reasonable time period, thereby helping to ensure we only purchase palm oil from suppliers that disclose their greenhouse gas emissions.

Download our Policy & Standard for Responsible Sourcing of Natural Raw Materials
Download our Supplier Sustainability Guide

Sustainable Innovation Calculator

RB’s Sustainable Innovation Calculator is an online tool that shows the lifecycle impacts of different ingredient or packaging alternatives in real time. Our development teams use it at key decision points to ensure we are making more sustainable choices affecting the carbon footprint, water impact, packaging or ingredients.
RB Sus Report 2013 better design gauges


rb-idealink logo

Idealink is our open innovation forum – where we invite new ideas, products and technologies. This includes our big sustainability challenges such as materials with lower embedded carbon and reducing water consumption in the consumer use of products. Visit the Idealink website

Flip n Fresh

Air WickAir Wick Flip n Fresh saves more than 10,000 tonnes of carbon, compared to traditional packaging. The product contains only fragrance oil and provides many doses per consumer unit with no propellant, heavy gadgets or batteries, minimising the carbon footprint per dose.

Durex Fetherlite

DurexOur new Durex Fetherlite Ultra condoms are the thinnest condoms in our latex range. They are 20% thinner and 25% lighter than standard latex condoms and still provide the same high level of reassurance and protection.
  • Lysol
  • Mucinex
  • Frenchs
  • Airwick
  • Nurofen
  • Vanish
  • Durex
  • Clearasil
  • Dettol
  • Cillet Bang
  • Strepsils
  • Scholl
  • Gaviscon
  • Mortein
  • Woolite
  • Veet
  • harpic
  • Calgon
  • Finish