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Better design

Product Innovation

Better design is about considering the choices we can make before our products are even launched.

These are our targets for Better design and examples of what we’re already doing:

1. 1/3 of our net revenue will come from products that are significantly more sustainable than their predecessors while continuing to deliver excellent product performance

In 2013, RB measured total net revenue from more sustainable products for the first time. A total of £230 million (3%) of our total Q1-Q3 net revenue came from more sustainable products. Depending on the regulatory environment, products can take a few years from concept to launch but we’ve made a good start. With the help of our global network of Sustainability Champions, we’ve put in place the processes and systems that are creating a culture of sustainable innovation, combining high performance with sustainability.

2. 100% of product innovations assessed by our Sustainable Innovation Calculator

RB’s Sustainable Innovation Calculator guides the development of low-impact products. In 2013, we assessed over 500 new product innovations with the tool.

3. 100% compliance with RB’s Global Ingredient Guidelines and committed to 100% transparency

We have been reviewing ingredients for 10 years and continue ingredient removal programmes above and beyond regulatory requirements. Our objective is to continually improve the environmental and safety profile of our products, by removing ingredients from products and packaging / devices where alternatives exist. Recent action includes a reduction programme on parabens.

• EU
• North America and Canada
• Australia

We also supported an educational website, which explains more about our ingredients for selected products.

4. 100% responsibly-sourced natural raw materials

We believe in responsibly sourcing all of our natural raw materials.

We are committed to:
• Zero deforestation
• Zero development on peatlands (of any depth)
• Zero exploitation of workers or communities
• Being transparent on our requirements and our progress with implementation

Our Policy and Standard for the Responsible Sourcing of Natural Raw Materials outline the minimum requirements that natural raw materials used in our products, and product packaging, must meet. Our Standard also outlines requirements that suppliers of these materials must meet.

Our Sustainability Guide for Suppliers provides further details on our requirements and we have programmes in place for key natural raw materials to monitor compliance with our policies.

We report details of our approach and progress annually via our Sustainability Report.

Responsible Palm Oil Sourcing

RB is a relatively small user of palm oil in a consumer goods context and 95% of the palm oil we use is bought indirectly (i.e. from suppliers that use palm oil as an ingredient in the raw materials they supply to us).

Nonetheless, RB is committed to helping address the issues around palm oil sourcing.

RB fully supports the goal of no deforestation or degradation of peatlands (of any depth), primary or High Carbon Stock forests, or High Conservation Value areas, associated with the cultivation of palm oil.

We are a member of the Roundtable for Sustainable Palm Oil (RSPO) and are working with suppliers and others in the industry to transform the global palm oil supply chain to ensure palm oil supplies come from traceable, responsible sources.

Our approach has three strands:  

1. Engaging with suppliers to build traceability of our palm oil supply chain and ensure our responsible sourcing and production requirements are met.

We are a member of TFT, the international non-profit organisation working to build responsible product supply chains. Working with TFT, we have reviewed and updated our sourcing standards and are undertaking a detailed review of our physical palm oil supply chain.  

As part of this work, we’ve achieved traceability to refinery for 100% of our palm volumes (excluding surfactants).

Following on from this, our next steps are to:
• work with palm oil suppliers to trace palm oil back to mills by end 2015
• carry out pilot supplier risk assessment by end 2014
• roll out supplier assessments to our key palm oil suppliers by end 2015
• work with TFT to define and implement next steps (including defining the timeline for

  full compliance) following completion of risk assessments by end 2015

2. Buying RSPO certified sustainable palm oil (CSPO) – by the end of 2014 we will buy Green Palm certificates to cover all our palm oil purchases.

3. Advocacy – We are working with expert groups to help raise awareness of the importance of sustainable palm oil and promote best practice.

Download our Policy & Standard for Responsible Sourcing of Natural Raw Materials
Download our Supplier Sustainability Guide

Sustainable Innovation Calculator

RB’s Sustainable Innovation Calculator is an online tool that shows the lifecycle impacts of different ingredient or packaging alternatives in real time. Our development teams use it at key decision points to ensure we are making more sustainable choices affecting the carbon footprint, water impact, packaging or ingredients.
RB Sus Report 2013 better design gauges


rb-idealink logo

Idealink is our open innovation forum – where we invite new ideas, products and technologies. This includes our big sustainability challenges such as materials with lower embedded carbon and reducing water consumption in the consumer use of products. Visit the Idealink website

Flip n Fresh

Air WickAir Wick Flip n Fresh saves more than 10,000 tonnes of carbon, compared to traditional packaging. The product contains only fragrance oil and provides many doses per consumer unit with no propellant, heavy gadgets or batteries, minimising the carbon footprint per dose.

Durex Fetherlite

DurexOur new Durex Fetherlite Ultra condoms are the thinnest condoms in our latex range. They are 20% thinner and 25% lighter than standard latex condoms and still provide the same high level of reassurance and protection.
  • Lysol
  • Mucinex
  • Frenchs
  • Airwick
  • Nurofen
  • Vanish
  • Durex
  • Clearasil
  • Dettol
  • Cillet Bang
  • Strepsils
  • Scholl
  • Gaviscon
  • Mortein
  • Woolite
  • Veet
  • harpic
  • Calgon
  • Finish

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