Hygiene

Category profile

Hygiene brands help to promote both personal hygiene for wellbeing and home hygiene to create a safe haven for families. Disinfectant cleaners both clean and disinfect surfaces, killing 99.9% of germs. All purpose cleaners are ideal for many household surfaces, particularly in the bathroom and kitchen. Lavatory cleaners offer specialised cleaning and disinfecting for the toilet bowl and cistern. Speciality cleaners are designed for specific tasks, from cleaning ovens to removing limescale. In automatic dishwashing, RB has a range of detergents that deliver an amazing clean and shine and a range of additives that enhance the performance of dishwasher and detergent. Pest control products offer solutions to domestic infestation. Radiant skin conditions can be achieved by depilatory products removing body hair for beautiful smooth skin and acne treatments for visibly clearer skin.

Market position

Finish is No. 1 worldwide in automatic dishwashing. RB is No. 1 worldwide in surface care due to leading positions across disinfectant cleaners, non-disinfectant multi-purpose cleaners, lavatory care and speciality cleaners. Within disinfectant cleaners Lysol is the No. 1 in North America and Dettol is the No. 1 brand outside North America. The lavatory care range is No. 1 with Lysol in North America and Harpic across Europe and Developing Markets. Mortein is the worldwide No. 1 in pest control. The skin care range holds a No. 1 position worldwide in depilatory products with Veet and a No. 3 position in acne treatment with Clearasil.
 

Category brands

Apart from the Powerbrands Cillit Bang, Clearasil, Dettol, Finish, Harpic, Lysol, Mortein and Veet the category includes some local and multi country brands like Brasso, d-Con, Destop, Easy Off, Pif Paf, Pine O Clean, Rid-X, Sagrotan, Sbp, Steradent, St Marc and Veja.

Click on the Powerbrands in this category to find out more:

Cillit Bang | Clearasil | Dettol | Finish | Harpic | Lysol | Mortein | Veet

Cillit Bang

Cillit Bang is a range of power cleaners launched in 2004. It is now in over 30 countries with the following range of products: Lime & Grime, Degreaser and Stain & Mildew Triggers, Grease & Floor and Stain & Floor Dilutables and Stain & Toilet lavatory cleaner.

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Clearasil

The expert in spot care, Clearasil is renowned for its highly effective range of acne treatment creams, facial washes and cleansing pads which give consumers the confidence of visibly clearer skin. Its strong position is continuously reinforced with innovations such as the re-launch of the Stay Clear range of products as well as exciting launches in the high efficacy Ultra range. The new Ultra 4 hour treatment cream is clinically tested to help reduce redness and spot size in 4 hours while the Ultra spot blocker pen helps stops a spot in its tracks, helping to stop it appearing in the first place.

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Dettol

As the world's leading brand of antiseptics and a trusted champion of family health, Dettol products offer a high standard of germ kill and are recommended by healthcare professionals for their proven ability to keep families healthy. The brand has stayed contemporary through the launch of new products and offered consumers a breadth of products across categories that can help protect them from germs. These include bar soaps, hand sanitisers, liquid hand washes, shower gels and antibacterial wipes.

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Finish

Finish is RB’s global brand of automatic dishwashing products. With its excellent performance, all Finish products are endorsed by the leading dishwasher manufacturers and glass and crockery brands. Finish offers a complete range of detergents and additives in a choice of formats and variants. The most popular Finish detergents are the unique multi-benefit PowerBall Tabs with an all-inclusive system incorporating rinse aid function, salt function and glass protection. Finish PowerBall is also now available as Quantum, with 3 unique chambers combined to give amazing cleaning and shine every time.

Finish additives include Diamond Shine Rinse Aid, Special Salt, Machine Cleaner, Freshener, the glass protection product Protector and the new Turbo Dry for cupboard dry dishes. All Finish additives are designed to enhance the dishwasher experience.

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Harpic

Launched in England in the 1920s, Harpic toilet bowl cleaner has been successfully extended to 47 countries on a platform of powerful cleaning. Harpic provides a full range of liquid toilet bowl cleaners, tablets, wipes, toilet bowl blocks, cistern blocks.

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Lysol

Lysol is the No.1 disinfectant brand in the US, with over 50% of households using Lysol products. Families have trusted the brand to help keep their homes healthy for over 100 years. Hospitals across the US also trust the brand to satisfy their cleaning and disinfecting needs.

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Mortein

Mortein was first launched in the 1880s in Australia. It has been successfully launched throughout New Zealand, South Asia and the South Pacific. This pest control brand is famous for its Louie the Fly cartoon character advertising in Australia, which has been used for over three decades. Louie is now being used in South Asia for Mortein and in Malaysia, Singapore and Thailand for Shieldtox.

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Veet

World leader in depilatory products and trusted by millions of women worldwide. Veet markets a range of products that help women radiate a sexy femininity by giving them beautiful, touchably smooth skin. Leadership is driven by constant innovations to meet women's beauty needs. Spray-On Hair Removal Creams makes it easier to achieve 'superior to shaving' smoothness, while the High Precision Facial Wax allows for salon precision and long lasting results at home. A new innovation is the Easy Wax Electrical Roll-On.

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