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Home care brands help to take pride in creating a home families will love being in together. Air care products remove malodours and fragrance the air in the home. Various formats include autosprays, electrical plug-ins, aerosols, gels and candles. Fabric treatment products remove stains from clothes, carpets and upholstery. Garment care products are specially formulated for cleaning all clothes without risk of damaging the fabric. Water softeners protect the machine and laundry against the build-up of limescale and other deposits. Fabric softeners are used for softening and freshening fabrics and ironing aids help make ironing more convenient. Laundry detergents clean fabrics in washing machines. Shoe care nourishes, protects and cleans all kinds of leather shoes.

Market position

No.1 worldwide in fabric treatment with Vanish and in water softener with Calgon. No. 2 in garment care with Woolite.
No. 2 worldwide in air care with Air Wick and No. 2 in shoe care with such brands as Cherry Blossom and Nugget.

Category brands

In addition to the Powerbrands the home category consists of some important local heroes and multi country brands like Bom Ar, Cherry Blossom, Cobra, Hippo, Jik, Mr Sheen, Mr Min, Napisan, Nugget, O'Cedar, Old English, Oxyclean, Poliflor, Resolve, Robin and Sole.

Click on the Powerbrands in this category to find out more:

Air Wick | Calgon | Vanish | Woolite | Spray N Wash

Air Wick

Air Wick was first launched in the USA in 1944 with the invention of Air Wick Liquid, a wick in a glass bottle of liquid, which absorbs odours as it is pulled up within the bottle. Air Wick offers consumers a large and growing range of fragrances and formats, including plug ins, battery operated devices, candles, gels and aerosols. They are used to eliminate bad odours, freshen and fragrance the air, but also, increasingly to create ambience.

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Calgon

Calgon has been trusted by consumers for over 50 years to protect all the vital parts of their washing machines from limescale build up. That's Calgon Protection. It is the only water softener recommended by leading washing machine manufacturers. Sold in over 30 countries, it is a clear No.1 in each one. Calgon Energis not only protects all parts of the washing machine but also improves laundry results by helping to protect whites from greying and colours from dulling.

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Vanish

Vanish is the leading global trusted stain removal expert for both fabrics and carpets. For stains on fabrics, Vanish is available in both in-wash formats and pre-treat. Recent launches in the Vanish range include Vanish Oxi Action Intelligence, with intelligent stain seekers that hunt out and remove tough, greasy stains. Whether dealing with a stain on clothes or on the carpet, Vanish provides amazing, effective and safe stain removal: all stains gone, right before the eyes. Vanish: trust pink, forget stains!

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Woolite

Sold in more than 40 countries, Woolite is a range of detergents that actively protect clothes against wash-related damages. Coming from a 40-year heritage of fine fabric washing, the Woolite brand has broadened its scope and become the global brand of choice for all wash loads in need of protection. Woolite protects fabrics against shape loss, as well as colours against fading and colour run accidents. The most recent innovation is Woolite Complete, which cleans and cares for all clothes.

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Spray 'n Wash

Spray 'n Wash provides effective and safe stain removal on all kinds of laundry fabrics, and is available in different pre-treat formats. Recent launches include Spray 'n Wash Bright & White that safely removes stains in-wash while making colours brighter and whites whiter, Spray 'n Wash Max which even removes dried-in stains before the eyes.

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