The talk about RB archive

"With slower market growth and increased competition, we need to reshape our strategy." – CEO Rakesh Kapoor
Wall Street Journal, 9 February 2012
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“We are not a household cleaning company – we are health, hygiene and home. That’s our identity.” – CEO Rakesh Kapoor outlines strategy to rejig corporate operations
Financial Times, 8 February 2012
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"We’re not a business that is happy to sit contemplating its navel. One of the key differentiators of us as a company is the flatness of the structure, and also that we want all news, good or bad, to travel fast" – RB UK general manager Alan Thompson
Marketing Magazine, 11 January 2012
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"A clear strategy, hard work, excellent execution, and a genuine love of the consumer products industry have helped propel Bart Becht into the upper echelon of corporate leadership." – Former CEO Bart Becht receives Distinguished Corporate Alumni Award
Chicago Booth Magazine, January 2012
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"Delivery of our full-year targets will mean Reckitt Benckiser achieving another year of above industry average growth in very challenging market conditions" – CEO Rakesh Kapoor
The Times, 26 October 2011
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"Reckitt Benckiser PLC said Tuesday that surging demand for household and personal care products in emerging economies boosted third-quarter profit and sales."
Wall Street Journal, 26 October 2011
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"Berichte über RB Deutschland: Im Reich der Saubermänner"
Absatzwirtschaft, September 2011
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Reckitt Benckiser makes Forbes list of world's most innovative companies.
Forbes, July 2011
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"Observing...helps innovators detect small behavioral details – in the activities ofcustomers, suppliers, and other companies – that suggest new ways ofdoing things." – The Five Habits of Highly Innovative Leaders, Bruce Upbin
Forbes, 20 July 2011
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RB "looks to customers, among others, to find new methods to detect parasites" – The Most Innovative Companies Today and Tomorrow, Tom Post
Forbes, 20 July 2011
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Dettol at no. 2 and Pine O Cleen at no. 6 in a survey of Australia's most trusted brands, with both topping their respective categories of First Aid and Cleaning.
B&T, July 2011
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"RB’s vision is very clear: improving people’s lives through delivering better solutions which make a real difference. This means an ongoing commitment to constant and continuous innovation." – RB UK general manager Camillo Pane.
Market Leader, July 2011
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Former restaurant chef Brian Young whips up recipes for French's in state-of-the-art test kitchen.
The Star-Ledger, July 2011
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“If we have 10 people in a room, eight of them agreeing on one thing and two passionately believing something else, we don’t try to resolve itto everyone’s satisfaction. Sometimes our biggest ideas come that way.” – CEO Bart Becht on RB decision making.
Accenture, June 2011
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"Selling a graduate recruitment scheme with condom packets? Might seem a bit odd – but that's one of the tactics consumer goods giant Reckitt Benckiser is using in its new 'multi-million pound' attraction campaign, in which it has apparently decided to use its consumer brands to sell its employer brand."
Management Today, 25 March 2011
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"RB muda estratégia para garantir 30% de receita com remédios." – RB Brazil's growth and recent entry into OTC market.
Brasil Econômico, 24 March 2011
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"Reckitt Benckiser's new North American marketing chief is steeped in digital marketing and believes the second wave of digital media he's been part of will be the one that succeeds."
AdAge Digital, 27 February 2011
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"Marketing investment has always been high for the company, in the 12%-13% of revenue range, far higher than most companies, and has consequently driven sharp growth for the company." – RB UK general manager Camillo Pane
Marketing, 18 November 2010
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“We rely on speed to create and define new sectors which grow entire categories. We use our first mover advantage to take share and while our competitors are figuring out how to catch up we’re moving on to new markets.”
Marketing Week, 11 November 2010
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"Volker Sydow...The new global category director for sexual wellbeing and footcare at Reckitt Benckiser may not have the most glamorous job title but he won’t care."
Marketing Week, 4 November 2010
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“New brands bring new ideas, new concepts and new ways to talk to our consumers, so we’re very excited about SSL.” – RB UK general manager Camillo Pane
Marketing Week, 3 November 2010
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“When people join RB, they know that to progress to a very senior level they are going to have to move countries at some point. The aim is to get people up to speed and settled as quickly as possible, so they can focus on managing the business.” – RB UK Human Resources Director Sara Holton
Marketing Week, 7 October 2010
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Carbon Disclosure Project names Reckitt Benckiser among UK companies leading efforts to tackle climate change. Christiana Figueres, executive secretary for the UN Framework Convention on Climate Change: “If you want to push governments you have to push them at home. The green race has started and we are on the verge of a new industrial revolution which must succeed."
CD Project, 8 October 2010
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RB's group marketing director Stefan Gaa: "One important point is that RB has a very lean global function. We don't have an ivory tower and we keep the power in our local markets."
Marketing, 15 September 2010
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Executive Vice President Rob de Groot: "In order to ensure your company is top-of-mind for such fresh talent, a crucial weapon in any recruiting arsenal would be to truly foster a company without borders.  College and MBA grads are, more than ever, globally focused and adventurous, and aligning your company with these realities can put you ahead in the race for talent."
CNBC.com, 26 August 2010
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Chief financial officer Colin Day: "People are your biggest asset and the talent development is a critical  part of developing that asset. It may not sit on the balance sheet but it's the biggest asset an organisation has."
Accountancy Magazine, August 2010
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"It's clear that a company like Reckitt Benckiser has reaped the benefits from its persistent approach to advertising during a downturn.
Marketing, 27 July 2010
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"We think we have more opportunities for employees than other companies," he said. "We move them faster. We move them in here and once they can swim in the first pool we take them out and put them in the next pool." 
Advertising Age, 23 July 2010
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"Reckitt Benckiser (RB) has launched a Facebook application as part of a new recruitment drive to educate talented graduates and early career sales and marketing professionals about life in a global fast-moving consumer good (FMCG) group and about the culture at the company."
HR Magazine, 13 July 2010
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"Bart Becht breaks all records; under his leadership [RB] has risen to be the most profitable FMCG company worldwide."
Financial Times Deutschland, 3 July 2010
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Les marchés pressent Reckitt Benckiser de se lancer dans des acquisitions: "Bart Becht, le PDG néerlandais du groupe, assure que 'le groupe n'a pas plus de cibles que d'habitude dans son radar' et que 'la priorité reste la croissance organique'".
Les Echos, 2 July 2010
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The four keys to making agile Reckitt Benckiser a success. "Over the last decade they have handily outperformed their competitors even in the recent downturn."
Corpus Optima, 2 July 2010
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Reuters: RB "arguably the most successful consumer goods company in the world".  
International Herald Tribune, 2 July 2010
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RB has "ultra-focused entrepreneurial spirit".
Daily Telegraph, 2 July 2010
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CFO Colin Day on RB's uniqie business culture: "‘The RB way is low on politics, high in direct action and short lines of communication, and it encourages personal involvement, personal decision-making and personal responsibility."
Accountancy, 1 July 2010
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RB named in top 30 of UK sustainability companies.
Environmental Leader, 11 June 2010
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Reckitt Benckiser retains Platinum ranking in FT's Responsible Business supplement. RB have consistently achieved Platinum status since 2005.
Financial Times, 7 June 2010
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RB's Cindy Messerly travels to India with Save The Children to see the plight of the brick kiln children. "Seeing the work first-hand is really inspiring and the RBP employees have done an amazing job at capturing this inspiration and enthusiasm for our work and engaging their colleagues to support the work too."
The Spectrum, 6 June 2010
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Reckitt Benckiser's Phil Thomas tops Marketing's Power 100: "Thomas has spearheaded a marketing strategy which has focused on creating and supporting 17 global power brands which have translated into stellar results for the company."
Marketing, 26 May 2010
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RB's Stefan Gaa at 23 in Marketing's Power 100: "The fact that Reckitt Benckiser has two marketers in the top 25 of the Power 100 is testament to the company's investment in its hero brands."
Marketing, 26 May 2010
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"The fact that there are 36 new entries [on Marketing's Power 100] this year is testament to the changes sweeping the industry. It also shows how these have given smart, gutsy marketers such as Reckitt Benckiser's Phil Thomas, who tops this year's list, the opportunity to move rapidly to the forefront."
Marketing, 25 May 2010
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"Approximately 6 per cent of the total marketing spends of Dettol are put into on-ground initiatives. The brand has been associated with initiatives and activities aimed at spreading awareness about health and hygiene for quite some time."
afaqs!, 29 April 2010
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"We believe that a marketing-based business model, which invests a greater percentage of its income back into marketing support than most of our competitors, creates the climate in which our brands continue to flourish."
Marketing Week, 28 April 2010
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"Reckitt Benckiser India Ltd is expanding its reach to cover about 60% more outlets in semi-urban and rural areas as it plans to launch new products and back them with increased ad spending."
Livemint.com, 28 April 2010
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"Reckitt Benckiser a fait part mardi d’une nette hausse de son bénéfice trimestriel, grâce à une progression de ses ventes et de ses marges, et a confirmé dans la foulée ses objectifs annuels."
L'Agefi, 28 April 2010
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"Reckitt Benckiser stands strong as a leader and most of their brands are either the clear leader or No.2 in respective categories: Dettol No.1 in antiseptic liquid, Harpic No.1 in toilet cleaner category, Veet No. 1 in depilatory category, Cherry blossom No.1 in Shoe care category."
Indiantelevision.com, 28 April 2010
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Daily Mail share tip: Reckitt Benckiser is still resilient
This Is Money, 28 April 2010
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"RB's growth regularly exceeds analysts' estimates"
Daily Telegraph, 28 April 2010
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“There’s still an awful lot of life left in the Reckitt Benckiser machine”
Financial Times, 27 April 2010
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"At RB, it's all about letting people have ownership of the idea and delivery"
15inno, 20 April 2010
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Reckitt first quarter beats forecasts
Yahoo! 27 April 2010
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Building a company without borders: Bart Becht tells HBR why global mobility drives innovation
April 2010
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RB rebrand recognised at Transform awards
March 2010
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"What is Reckitt's secret? It may have something to do with pursuing a strategy the direct opposite of that of most of its competitors."
Management Today, 1 March 2010
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Taking the long view on performance
Chartered Management Institute, 1 March 2010
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Bart Becht: '“We are more externally focussed...and in today’s global environment that’s a major plus."'
The Times, 8 February 2010
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