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Strong foundation. Healthy future.

2011 was a great achievement, but we will not be complacent. The world around us is going through seismic shifts in consumer and economic terms, and we must reshape our strategy to be ahead of these changes to ensure continued out-performance. To deliver tomorrow, we need to reshape today.

The new RB strategy is anchored in a vision of a world where people are healthier and live better. This gives RB a compelling purpose: to make a difference by giving people innovative solutions for healthier lives and happier homes.

RB has a brand portfolio and a footprint that makes it uniquely placed to do this and, in so doing, to deliver great growth and continued strong Shareholder returns.

A reshaped strategy

RB has been a great growth story over much of the past decade, consistently out-performing our market growth and delivering one of the best results in our industry. As the world changes we need to make sure that we have the right strategy to continue our out-performance track record for the next decade.

Global economic development is changing fundamentally. Countries once viewed as ‘developing’ markets are now showing rapid and stable GDP growth that outstrips the developed world and will continue doing so over the coming decade. With it, hundreds of millions of new consumers are entering the consumption economy – consumers who are now financially capable and ready for our products. The health and hygiene of the family and the home as a germ-free safe haven is a big and growing consumer need. Our brands are trusted icons all round the world in this sphere. Combined with the changing demographics we see great opportunities in health, hygiene and home.

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