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Marketing Week Awards 2013

As a company where ideas thrive, RB UK was proud to sponsor the award for Brand Innovator of the Year at the Marketing Week Engage Awards for 2013.

The force behind the new Engage Awards is the recognition that, while effectiveness may be the primary driver in any marketing campaign, it’s not enough in today’s fast changing environment. Brands need to truly engage consumers – to listen to and understand them.

Success at RB is driven by focused innovation and creative solutions based on clear consumer insight. RB is a firm believer in the need for a consumers-first philosophy. So, working closely with Marketing Week, RB came up with the  Brand Innovator of the Year award, which recognises the very best of innovation in the industry.

RB UK’s product portfolio

Think you've got a winning innovation or campaign

Brand Innovator winner
2013 – ASOS

2013's top prize went to fashion retailer ASOS for their #BestNightEver Christmas campaign.

The campaign featured stars including singer Ellie Goulding and rapper Azealia Banks who used their social channels to promote videos featuring shoppable technology – users could click and buy products shown in each video direct from their devices, while viewing.

That’s great innovation.

  • Lysol
  • Mucinex
  • Frenchs
  • Airwick
  • Nurofen
  • Vanish
  • Durex
  • Clearasil
  • Dettol
  • Cillet Bang
  • Strepsils
  • Scholl
  • Gaviscon
  • Mortein
  • Woolite
  • Veet
  • harpic
  • Calgon
  • Finish

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