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Brand Innovator of the Year Award
Environment and community
Brand Innovator of the Year award
As a company where ideas thrive, RB UK was proud to sponsor the award for Brand Innovator of the Year at the Marketing Week Engage Awards for 2013.
The force behind the new Engage Awards is the recognition that, while effectiveness may be the primary driver in any marketing campaign, it’s not enough in today’s fast changing environment. Brands need to truly engage consumers – to listen to and understand them.
Success at RB is driven by focused innovation and creative solutions based on clear consumer insight. RB is a firm believer in the need for a consumers-first philosophy. So, working closely with Marketing Week, RB came up with the Brand Innovator of the Year award, which recognises the very best of innovation in the industry.
RB UK’s product portfolio
What are the judges looking for?
The winner of
Brand Innovator of the Year
will be an idea, product or brand that shows new thinking that has generated significant market success in a specific sector, as measured in sales, early market share and market response. It doesn’t have to be a new brand – it could be a brand extension or the rejuvenation or repositioning of an existing brand, or even an innovative marketing campaign.
Brand Innovator of the Year website
Marketing Week Awards website
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Brand Innovator winner
2012 – Pizza Express
The Pizza Express team developed a new in-restaurant mobile payment system to cut down on what can be a frustrating wait to pay.
The iPhone app is integrated with Paypal and links to the food brand’s till system in real time. The chain rolled out free wi-fi at the same time, aiming to ensure the app would work quickly and enhance consumer experiences.
Judges' verdict: “genius for customer experience and service”
That’s great innovation.
More on innovation…
Take a look at innovation at RB
See what The Economist says about RB’s innovation
Got a must-have product idea that could become a winner? Find out how we can bring your innovation to consumers at RB-Idealink
Always thinking about the next great innovation? Find out more about careers at RB
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