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Brand Innovator of the Year award
We're fortunate at RB to have been recognised for the work we do, whether it's our constant product innovation, the way we work together as a company or market ourselves, or the things we do in the wider world – helping combat climate change or getting involved in community-focused projects the whole world over.
OMMA Awards' success for RB's online initiatives
RB's latest online initiatives have been recognised at the OMMA Awards, which celebrate the year's most innovative and brilliant online advertising creative, campaigns and web sites.
Woolite Washed took home the top prize for Integrated Online Campaign by creating an interactive retail experience based around fashion, style and clothing for women.
Resolve's Tip Exchange won in the House & Home category. The innovative website encouraged users to swap tips and advice for stain removal. To date, over 80,000 people have posted their tips, and a Twitter hashtag (#ResolveMyStain) was a huge success.
Durex Fundawear campaign wins at Cannes Lions Awards
A light-hearted campaign for Durex in Australia which made headlines around the world has won a Silver Award at the prestigious Cannes Lions Festival. The activity centred around 'Fundawear' – a fun innovation which aimed to give long distance lovers the opportunity to feel the touch of their absent partners. Using sensors activated by actions taken on their partner's mobile phone, the custom-made underwear would produce a sensation that, for the recipient, felt just like being touched! The promotional video had over seven million views on YouTube and Facebook fans for Durex grew by over 4,000% after the campaign became a global viral hit.
> See more innovation awards
Strepsils radio campaign takes Silver Award at Cannes
A fun radio campaign for Strepsils in South Africa has been recognised at the Cannes Lions Awards. Taking home a Silver from the renowned Cannes Lions Festival, the radio ads promoted both Strepsils and Strepsils Intensive, presenting different humorous scenarios in which it might be appropriate to take Strepsils or, for experiences where a louder scream is required, Strepsils Intensive.
> See more corporate awards
Silver Class Award for RB in Sustainability Yearbook
RB's sustainability work throughout 2013 has been recognised again by RobecoSAM's Sustainability Yearbook.
RB won a Silver Class Award in the Household Products category, reflecting the continued development of the sustainability programme. The Award recognises a company’s ability to innovate, attract and retain talent, or increase resource efficiency.
> See more environment and community awards
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RB sponsors Marketing Week Brand Innovators Award
The Marketing Week Engage Awards celebrate brands who go one step further than simply reaching their desired customers.
RB sponsored the Brand Innovators award for a fourth year in 2013. It rewards an idea, product or a brand, from an individual or team that can demonstrate new thinking in a specific sector and can boast significant success.
> Find out more about the Brand Innovator award
RB has been named by Guardian as one of the UK's top 300 recruiters
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