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Outside Innovation at RB

RB is the world's leading consumer health and hygiene company, with brands sold in nearly 200 countries and operations in over 60.

We have grown well ahead of our industry driven forward, year after year, by brilliantly executed innovations that consumers love.

Every day, the creative minds at RB strive to find even better ways to give people innovative solutions for healthier lives and happier homes, but we know we don’t always have the answers we need. So we are looking for like minded entrepreneurs and businesses, large and small, to collaborate with.

“If you have a ready-to-go product, technology that’s close to the market or a licensing opportunity and you're looking for a partner to help realize its full potential you’ve come to the right place.”

Find out more about what we’re looking for here.

Why partner with RB?

With our fast, focused approach to innovation, supported by exceptional levels of media investment and marketing, we can be a great partner to get ideas working and in to consumers hands quickly. We have a great track record in turning great ideas into big sellers and look forward to seeing how we can work together to bring your idea to life.

RB Open Innovation Power Brands

How it works

Your Outside Innovation journey with RB begins with your submission here. Our OI process links your idea with RB’s R&D and commercial teams responsible for our largest brands.

Once submitted, your idea will be assessed by our OI, R&D and commercial teams who will review your submission against the needs of our brands and provide feedback throughout the process.

As your idea progresses, appropriate legal and commercial agreements will help us asses its potential compared to the strategic requirements of our brands and form the structure of a successful partnership with RB.

The pathway shown below provides a general overview of what will happen once you make a submission. Timings for each stage are dependent on the complexity of each submission and should therefore only be used as a guideline.

Your Outside Innovation journey with RB

RB open innovation chart

RB open innovation submit button

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RB open innovation got a question button

RB open innovation quote 1

An OI Success story

Infini Silk packshot


We believe that beautiful, touchable smooth skin is for everybody. And now it’s SO easy, with Veet® Infini’Silk™: the FDA cleared device designed to give you permanent hair reduction! This light, handheld device harnesses the advanced hair reduction technology found in fine salons and skincare clinics all over the world. So you can enjoy permanent results, in the comfort of your home — in as little as 4–5 treatments!

The Veet team collaborated with pulsed light technology specialists to rapidly develop and bring to market the exciting new Veet Infini’Silk range of products, designed to bring consumers salon results in the comfort of their own home.

  • Lysol
  • Mucinex
  • Frenchs
  • Airwick
  • Nurofen
  • Vanish
  • Durex
  • Clearasil
  • Dettol
  • Cillet Bang
  • Strepsils
  • Scholl
  • Gaviscon
  • Mortein
  • Woolite
  • Veet
  • harpic
  • Calgon
  • Finish

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