Dettol Surakshit Parivar Program
The Dettol Surakshit Parivar Program has three key parts:
a) New Mother Program: In this program 'new mothers' are provided with a baby Care booklet (in local languages) giving them essential tips to protect the new born from infections. They are also given free sample of Dettol Antiseptic Liquid. Since 2006 we have been contacting over 1 million new mothers across India. The outreach numbers are constantly increasing from 4 lac last year -to a million in 2010 and 12 lac in the coming year, 2011.
b) School Handwash Program: In the School Handwash Program, children are educated on the importance and procedure of washing hands regularly and properly. This is the single most important thing that one can do to protect our self from illness causing germs. We are targeting 8 lacs children this year in 400 schools with our hand washing program. The program won the best school contact program by Handwash events and experiential marketing awards.
c) The Hospital Program: whereby Dettol reaches out to hospitals and conducts awareness programs with nurses regarding different illness causing bacteria/virus, and methods of ensuring a germ free environment. Additionally, it also works with hospitals to disseminate relevant information/public health messages on first aid methods, immunization etc. to the general public. The scope of the program is now being extended to smaller towns - after a successful implementation we are increasing the scope of the program every year consistently.
In 2010 we launched a 13 episode series of Dettol Surakshit Parivar, a 30 minute programme on Imagine TV aired weekly. It is an infotainment reality show on 'Health and Hygiene'. The 13-episode series based on a unique concept that was put together by Dettol, the iconic health brand from RB and NDTV Imagine, a leading national TV channel. The objective of the show was to spread awareness on everyday germ protection and enjoyed a viewer ship of 2 million.
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