Marketing

What we do

Marketing at Reckitt Benckiser is about one thing: passion for the consumer. Every marketer here has an unquenchable thirst for finding out what our consumers think on a daily basis - then they develop simple solutions. Each country has its own brand portfolio and while smaller local brands are under the direct control of that country, our key global role is to manage the priorities of our 17 global Powerbrands.

This means local marketing teams working very closely with global marketing (the Category Development Organisation) and taking an international view of all marketing activities. Our work includes developing and delivering above-the-line campaigns, creating the innovation pipeline, working with consumers’ groups, maximising international brand equity, sharing learning worldwide and much more.

We see career development as an essential, and it’s frequently international. Show passion and deliver on your targets and you can expect to progress.

How we do it

Everything we do is built upon our passion for the consumer and three strategic pillars of marketing: innovation, brand equity and developing global launch models. We all have a clear understanding of our commercial imperatives and maintain a keen focus on delivering profitable brand innovations. Our decisiveness and our willingness to try new things mean that all our marketing teams are exciting places to be.

Challenges we face

Time is always of the essence. To ensure success for our Powerbrands we have to think globally, act boldly and respond rapidly. It’s a real challenge, as no two markets are the same. Each has different consumers, different retailer structures and a different regulatory environment.

Balancing all these factors can be a complex business. On a local level the challenge comes from keeping close to sales to make sure our in-market execution is flawless. We need to drive our market share in the face of tough competition and a constant need to get ever closer to the consumer.

What you’ll need

If you’re obsessed by process then this career path is not for you. Our marketing business is about innovation and we value quick thinkers who can spot opportunities and challenge the status quo. We need people with passion for consumer understanding.

If you can also bring resilience, pragmatism and an entrepreneurial spirit then we can offer you a clear career path within a world-class marketing function.

Is this the opportunity you've been looking for? Take a look at a typical career path.