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Health, Hygiene, Home

RB in a nutshell

Our vision is a world where people are healthier and live better.

Our purpose is to make a difference by giving people innovative solutions for healthier lives and happier homes.

Beating the competition

Our financial figures speak for themselves. Year after year we have consistently delivered the fastest growth in our sector. In 2013, we exceeded our targets in a challenging economic climate, with net revenue increasing by 5%. Like-for-like growth was at +5%, well ahead of our market growth, driven by sustained strong performance in emerging market areas and the Europe & North America region.

Targeting growth

We focus heavily on markets with significant growth potential. For example, we invest heavily in the relatively new automatic dishwashing category rather than in the congested laundry detergent category. Instead of investing in generic soaps and cleansers we specialise in the fast growing young skin care category. By seeking out fast growing categories where there is real consumer demand we can maximise both our returns and our growth.

Innovation – our winning formulas

Within these fast growing categories we invest disproportionately in our 19 Powerbrands. 16 of these 19 are now No.1 or No.2 worldwide. We top the league for our rate of product innovation – on average, 30% of revenue comes from innovations launched in the last three years. Since 2000 we have consistently outperformed our industry peer group.

Our future success, just like our success so far, will depend on the commercial drive, ingenuity and ambition of our people. If you think you can deliver results as good as these or better, we invite you to join us.



Get involved with RB

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Apply for RB career opportunities

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Go getter? Find out if you're a Game Changer like us.
  • Lysol
  • Mucinex
  • Frenchs
  • Airwick
  • Nurofen
  • Vanish
  • Durex
  • Clearasil
  • Dettol
  • Cillet Bang
  • Strepsils
  • Scholl
  • Gaviscon
  • Mortein
  • Woolite
  • Veet
  • harpic
  • Calgon
  • Finish