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Jodie

Marketing Graduate


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Jodie has taken advantage of the close links between sales and marketing at Reckitt Benckiser to get a solid grounding in both disciplines. That means her theoretical marketing expertise is backed up with a solid knowledge of how products are sold on the ground. Here she talks about life as a marketing graduate and the excitement she feels about RB's future in the world's emerging markets.

High points

  • Developing expertise in the science of the planogram
  • As a field sales representative, learning how to build strong relationships with store managers in a single half hour visit
  • Being supported in her ambition to complete an MA in International Studies
  • Learning more in the last five months than many of her friends have in the last two years