RB in a nutshell

Beating the competition

Our financial figures speak for themselves. Year after year we have consistently delivered the fastest growth in our sector. During 2011, we've outperformed expectations in a tough economic climate, with net revenue growing by 4%. Our Powerbrand focus over the last decade is delivering excellently in developing markets – net revenue growth in these markets was at a +12% like-for-like growth rate, thanks to our clear, consistent and highly successful strategy

Targeting growth

We focus heavily on markets with significant growth potential. For example, we invest heavily in the relatively new Automatic Dishwashing category rather than in the congested Laundry Detergent category. Instead of investing in generic soaps and cleansers we specialise in the fast growing Young Skin Care category. By seeking out fast growing categories where there is real consumer demand we can maximise both our returns and our growth.

Innovation – our winning formulas

Within these fast growing categories we invest disproportionately in our 19 Powerbrands. 16 of these 19 are now No.1 or No.2 worldwide. We top the league for our rate of product innovation – on average, 30% of revenue comes from innovations launched in the last three years. That’s helped us achieve like-for-like revenue growth of around 8% every year, at the top end of the industry. Since 2000 we have consistently outperformed our industry peer group.

Our future success, just like our success so far, will depend on the commercial drive, ingenuity and ambition of our people. If you think you can deliver results as good as these or better, we invite you to join us.

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