Sample case studies

RB's Powerbrands are either number 1 or number 2 in their categories across the world.

How would you approach these leading brands?

These sample case studies focusing on RB's huge global brands give you a chance to hone your skills and test your knowledge.You can work on them on your own or as part of a team.

INSEAD "Transforming Reckitt Benckiser"

This case study by leading business school INSEAD details the period of huge growth and exceptional performance experienced by RB between 1999 and 2010, under the tenure of then-CEO Bart Becht.

> View an inspection copy of the case study (PDF)
> Order case study online at INSEAD

Dettol

The world's leading brand of antiseptics, and a trusted champion of family health. Dettol products are recommended by healthcare professionals for their proven ability to keep families healthy.  Students must review the material and data presented and consider various marketing strategies to help Dettol achieve its ambitious objectives.



> View Dettol case study (PDF)

Clearasil

Clearasil is number 1 in Europe and is the expert in spot care treatment. Clearasil is renowned for its highly effective range of products which give consumers the confidence of visibly clearer skin. Students must focus on Clearasil’s key brand issues which include deciding ‘Who’ should be Clearasil’s core consumer target, ‘What’ positioning is optimal to reach its target market and ‘How’ should the new brand position be brought to life.


> View Clearasil case study (PDF)

Mortein

Mortein is the most recognised and most widely used household insecticide in Australia where it was first launched in the 1880s. It has since launched throughout New Zealand, South Asia and the South Pacific and is known as a 'local hero'. Students are to identify key challenges and explore new avenues of growth.



> View Mortein case study (Powerpoint)

Frank's RedHot Sauce

Since 1920, Frank's RedHot has been providing a surge of flavour andheat to almost everything, from wings, pizza and pasta to popcorn. It is the top selling hot sauce in both USgrocery and food service. This is a great case study in strategicplanning, looking at the way Frank’s RedHot brand can move forward andexpand.



> View Frank's RedHot case study (PDF)

Cherry Blossom shoe polish

Cherry Blossom was introduced in India in the early 1900s and practically created theshoe care market. Therefore in the early years,Cherry was the only major brand in this category. Cherry has continued to be the dominant player inthe market. Thestudent must analyse the case helping RB to take the brand intothe next orbit. 



> View Cherry Blossom case study (PDF)

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