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E–H

E

    Economies of Scale
  • The most efficient operating level. The point where it costs less per unit to produce.

   EC - Executive Committee
  • Group of directors appointed to act on behalf of, and within the powers granted to them by, the board of directors. Typically it consists of a chairperson, vice-chairperson, secretary and treasurer.
    EDLP- Everyday Low Pricing
  • Pricing strategy that promises consumers the lowest available price without coupon clipping, waiting for discount promotions, or comparison shopping; also called value pricing. EDLP saves retailers the time and expense of periodic price markdowns, saves manufacturers the cost of distributing and processing coupons, and is believed to generate shopper loyalty.

    E-marketing
  • Using digital technologies such as the internet, email and mobile phones to market your business.

    EPD - Existing Product Development
  • The revitalization of an existing product through the introduction of a new concept or consumer benefit. Product development is part of the product life cycle.

    E-procurement
  • Using internet technologies to help find and buy new services - from using email to place orders, to taking part in internet auctions and marketplaces.

    EPS – Earnings per Share
  • The portion of a company's profit allocated to each outstanding share of common stock. Earnings per share serves as an indicator of a company's profitability.

F


    FAQ - Frequently asked questions
  • A compilation of the most common questions, and the relevant answers, on a particular subject. It is designed to minimize the time devoted to answering commonly recurring questions.

    Forecast
  • An estimation of the future demand for a product. It is usually stated as a quantity (or value) over a specific time period. There are a number of inputs into a forecast, such as: historical data, market trends, marketing data and sales force feedback.
    Forecast Error
  • A comparison between actual demand and forecasted demand. It is usually stated as a percentage.
    FMCG - Fast moving consumer goods
  • Products that are sold quickly at relatively low cost. Though the absolute profit made on FMCG products is relatively small, they generally sell in large quantities, so the cumulative profit on such products can be large.
From Wikipedia
    FYF - Full Year Forecast
  • A prediction of the expected earnings or losses of a business for the future over a 12-month period.


G

    Gearing
  • The ratio of debt to equity, usually the relationship between long-term borrowings and shareholders' funds.

    GM - Gross Margin
  • The percentage by which profits exceed production costs. To find gross margin you divide sales minus production costs by sales.

    Goodwill
  • Assumed value of the attractive force that generates sales revenue in a business, and adds value to its assets. Goodwill is an intangible but saleable asset, almost indestructible except by indiscretion. It is built painstakingly over the years. Goodwill includes the worth of corporate identity, and is enhanced by corporate image and a proper location. Its value is not recognized in account books but is realized when the business is sold, and is reflected in the firm's selling price by the amount in excess over the firm's net worth.

    GRPs - Gross Rating Points
  • The sum of all ratings delivered by a given schedule, against a pre-determined target group. GRPs = reach x frequency.

    GTM - Go to Market Strategy
  • Encompasses the channels that a company uses to connect with its customers/business and the organizational processes it develops (such as high tech product development) to guide customer interactions from initial contact through fulfillment.

H

    Hi-Lo
  • A Hi-Lo pricing policy is characterized by steep temporary price discounts with higher ‘regular’ prices for many brands and categories. This related to differential pricing, whereby less price sensitive customers purchase at high prices while more price sensitive customer wait for sales to pay low prices.

    Hyperion
  • Is the leading provider of analytical application software for management reporting, analysis, modelling and planning.
From PC MAG