At RB, we're known for our product innovation, whether we're introducing a brand-new name onto the shelves, or enhancing our Powerbrands or local heroes, improving the household names to make our consumers' lives easier.

Here's a selection of some of the ways Reckitt Benckiser has been recognised for its work in innovation.



RB has once more achieved success in the prestigious Product of the Year award, with FOUR innovations getting a mention in the UK, and a further two in Brazil.

The awards, voted for by consumers, reward manufacturers for quality and innovation.

UK

• Strepsils Sore Throat & Cough
• Vanish Sensitive
• Finish Quantum with Baking Soda
• Nuromol pain relief

Brazil

• Veja cleaning wipes
• Veet Blosson

USA

• Air Wick Flip & Fresh

RB has been ranked as one of the Most Innovative Companies in the World by leading business magazine Forbes. According to the Forbes managing editor Tom Post, RB and the other innovative companies on the list "exploit new ideas, products and services to produce dynamic and lucrative new businesses".

Read full list
Read Tom Post's article

USA

• Lysol Healthy Touch No-Hand Soap System (Personal Hygiene)
• Air Wick Aqua Mist (Air Care)

UK

• Lemsip Max Flexi Lemon Tablets (Cold and Flu)
• Air Wick Ribbons Scent Candle (Ambient Air Fresheners)
• Vanish Extra Hygiene Stain Remover (Laundry Stain Remover)

Australia

• Air Wick Aqua Mist Fresh Waters (Air Care)
• Pine O Cleen Complete Clean Wipes (Cleaning)
• Dettol Healthy Touch No-Touch Soap System (Personal Care)
• Finish Quantum (Dishwashing)

RB's ever-innovative Finish range has just scored two new Best Buy Awards in the latest Which? testing.

Our best selling Finish All in One gained Best Buy status for the third time and Finish QuantuMatic automatic dispenser – tested for the first time – came highly commended by Which? who said: “QuantuMatic left dishes shinier than any other product tested”.



New Zealand, hot on the heels of the UK and Australia, recently picked up more awards for the launch of Nurofen Zavance.  

Nurofen won two key industry awards at the recent NZSMI (New Zealand Self Medication Industry) conference.

Zavance came out top in the Best Consumer Healthcare Product Launch category, beating other entries from GSK, J&J, Bayer and Vitaco.

In fact, the judges were so impressed by the Nurofen Zavance launch campaign that they also awarded Nurofen with the Supreme Award. 

The successful launch of Nurofen Zavance was the result of a lot of entrepreneurship, teamwork and commitment across the entire business and all functions.