Trees for Change is a major forestation project from Reckitt Benckiser that will offset six-years of the greenhouse gas emissions from our global manufacturing energy use. This means the more than 30 billion products we will produce at our worldwide factories in 2006, 2007, 2008, 2009, 2010 and 2011 will effectively be carbon neutral in terms of their manufacture.
This ambitious project will see us plant more than five million trees on previously deforested land in British Columbia, Canada. These new forests are being established using locally grown seedlings that are indigenous to the area, largely White Spruce, Lodgepole Pine and Interior Douglas-fir.
This ambitious project will see us plant more than five million trees on previously deforested land in British Columbia, Canada. These new forests are being established using locally grown seedlings that are indigenous to the area, largely White Spruce, Lodgepole Pine and Interior Douglas-fir.
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Carbon dioxide is released when fossil fuels such as coal and
gas are burnt to provide electricity and heat. It is generally
believed that the release of carbon dioxide into the atmosphere
in this way is a major, human cause of climate change (also
known as 'global warming').
Trees take carbon dioxide (CO2) from the air and expel oxygen (O2) through the process of photosynthesis. Carbon (C) extracted from this process is turned into organic matter and used for growth. As a result, when forests grow they have the net effect of removing - or 'sequestering' - carbon from the atmosphere, both within the trees themselves and, over time, in forest soils and ground litter. By growing new forests on previously deforested land, Trees for Change takes CO2 from the atmosphere in the same way.
Trees take carbon dioxide (CO2) from the air and expel oxygen (O2) through the process of photosynthesis. Carbon (C) extracted from this process is turned into organic matter and used for growth. As a result, when forests grow they have the net effect of removing - or 'sequestering' - carbon from the atmosphere, both within the trees themselves and, over time, in forest soils and ground litter. By growing new forests on previously deforested land, Trees for Change takes CO2 from the atmosphere in the same way.
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The benefits of Trees for Change go beyond taking up carbon
to help tackle climate change - the project is making a
positive contribution to local biodiversity and the protection of
native wildlife. It is also benefitting the local community as
all land preparation, planting, monitoring and maintenance
work is being done by local British Columbian forestry
professionals employed by Reckitt Benckiser Canada.
Through the carbon monitoring and modeling we are carrying
out, Trees for Change is also contributing to the scientific
understanding of carbon sequestration by forestation.
This is all part of our passion for delivering better solutions to consumers in household cleaning and health & personal care. Better solutions for us means products that work better for the consumer, for society and for the planet.
This is all part of our passion for delivering better solutions to consumers in household cleaning and health & personal care. Better solutions for us means products that work better for the consumer, for society and for the planet.
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