RB rebrand recognised at Transform awards

Although accustomed to having our products' successes in the spotlight, the RB brand itself was the focus at the inaugural Transform awards, the UK's only dedicated award ceremony for rebranding and brand transformation.


Alongside strong competitors such as Directgov, The Co-operative and Citroën, RB's rebrand was recognised three times.


The brand makeover gained a Gold Award for best rebrand in the household goods sector and two Silver Awards; one for best overall visual identity and the other for the best internal communication of a rebrand.

See the full list of winners