RB 'Britain's most successful marketing driven group'

From Alex Brummer in the Daily Mail:

'Promoting a portfolio of powerbrands, from Harpic to Dettol, is an expensive business.

Reckitt Benckiser, arguably Britain's most successful marketing driven group, put its £800million media buying budget out to tender and settled on a split between Paris-based agencies Havas Media Group and Publicis.

Sir Martin Sorrell of rival bidder WPP will feel bruised.'

Read Alex Brummer's column