RB has run a series of cause-related marketing initiatives with Save the Children in a number of different country markets. We have raised critical funds for children through on pack promotions and donations linked to unit sales, which drives both consumer loyalty and brand awareness.

RB Germany raised €20,000 for every Sagrotan No Touch sold in pharmacies.

RB Brazil’s ran an initiative with SBP. For every SBP sold in Carrefour R$0,50 donated to Save the Children. SBP share grew 22% vs previous year, achieving the highest share gap in 2010. Following its success, campaign was replicated with Dettol and Bom Ar.

RB Italy’s cause-related marketing initiative on Napisan, Ava, Vanish and Finish which has raised £96,000 for children in Ethiopia.


If you are interested in working with Save the Children on cause-related marketing initiatives at RB, please contact us.

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Help create a million brighter futures

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What you can do...

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