Surface Care

Category profile

Surface care covers 5 product groups. Disinfectant cleaners both clean and disinfect surfaces, killing 99.9% of germs. All purpose cleaners are ideal for many household surfaces, particularly in the bathroom and kitchen. Lavatory cleaners offer specialised cleaning and disinfecting for the toilet bowl and cistern. Speciality cleaners are designed for specific tasks, from cleaning ovens to removing limescale. Finally, Polishes & Waxes clean and shine hard surfaces such as furniture and floors.

Market position

No.1 worldwide in Surface Care, with leading positions in all 5 product groups.

Click on the key brands in this category to find out more:

Cillit Bang | Lysol | Dettol | Harpic

Cillit Bang

Cillit Bang is a range of power cleaners launched in 2004. It is now in over 50 countries with the following range of products: Lime & Grime, Degreaser and Stain & Mildew Triggers, Grease & Floor and Stain & Floor Dilutables and Stain & Toilet lavatory cleaner.

Principal Markets

Europe, US, Developing Markets

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Lysol

Lysol is the No.1 disinfectant brand in the US, with over 50% of households using Lysol products. Families have trusted the brand to help keep their homes healthy for over 100 years. Hospitals across the US also trust the brand to satisfy their cleaning and disinfecting needs.

Principal Markets

North America, South America, Asia Pacific, South Asia.

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Dettol

Dettol is the No.1 anti-bacterial cleaning range in the UK. Launched first in 1984 as Dettox with Dettox Antibacterial Cleanser, the anti-bacterial cleaning range has now been regrouped under the Company's other strong Antiseptic/Disinfectant brand, Dettol. Dettol Anti-bacterial Surface Cleanser safely kills harmful bacteria such as Salmonella, Listeria and E-Coli but contains no bleach and leaves no taint or odour, so it's safe to use around young children and on food preparation areas.

Principal Markets

UK

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Harpic

Launched in England in the 1920s, Harpic toilet bowl cleaner has been successfully extended to 47 countries on a platform of powerful cleaning. Harpic provides a full range of liquid toilet bowl cleaners, tablets, wipes, toilet bowl blocks, cistern blocks.

Principal Markets

Africa & Middle East, Asia Pacific, Europe, Latin America.

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